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Report Description

The cloud applications are widely been adopted by businesses across a broad spectrum of verticals in Middle East mentioned in the report such as Banking, Financial Services, and Insurance (BFSI), retail and wholesale, telecommunication & IT, healthcare & life sciences, government, manufacturing, travel and hospitality, resource and utilities, and other verticals too.

The complete Middle East cloud applications market analysis consists of evaluating various types, end users, verticals and countries. The overall market size is found by adding up the individual market size of all application types including Customer Relationship Management (CRM), content management and collaboration, ecommerce, Human capital management (HCM), Enterprise Resource Planning (ERP), supply chain management (SCM), Business Intelligence (BI), other industry specific application.

The cloud application in Middle East is currently offered by numerous vendors such as IBM, Oracle, Salesforce.com, SAP SE and others envelop the whole private, public and hybrid cloud spectrum. These vendors are selling variations of cloud applications via public, private, hybrid, and managed services, along with switching their one-off licensing scheme to a more dependable subscription model.

Now-a-days the major issue is the security and privacy in the Middle East cloud applications market. To overcome this const

TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.3.1 YEARS 15
1.3.2 CURRENCY 15
1.4 MARKETS COVERED 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18
2.1 MARKET SIZE ESTIMATION 19
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.3 MARKET SHARE ESTIMATION 23
2.3.1 KEY DATA FROM SECONDARY SOURCES 23
2.3.2 KEY DATA FROM PRIMARY SOURCES 24
2.3.3 KEY INDUSTRY INSIGHTS 24
2.4 ASSUMPTIONS 25

3 EXECUTIVE SUMMARY 26
3.1 BEST MARKET TO INVEST 28

4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES 29
4.2 LIFE CYCLE ANALYSIS, BY COUNTRY 30
4.3 KEY VERTICALS AND COUNTRY MARKETS IN THE MIDDLE EAST CLOUD APPLICATIONS MARKET 31

5 MARKET OVERVIEW 32
5.1 INTRODUCTION 33
5.2 MARKET SEGMENTATION 33
5.2.1 BY TYPE 33
5.2.2 BY VERTICAL 34
5.2.3 BY COUNTRY 34
5.2.4 BY END USER 35
5.3 MARKET DYNAMICS 36
5.3.1 DRIVERS 37
5.3.1.1 Need for standardizing business processes with better technology 37
5.3.1.2 Increasing adoption by SMBs 37
5.3.1.3 Increasing trend of Bring Your Own Device (BYOD) 37
5.3.2 RESTRAINTS 38
5.3.2.1 Concerns pertaining to data security and privacy 38
5.3.3 OPPORTUNITIES 38
5.3.3.1 Vertical-specific applications 38
5.3.3.2 Government investment in the cloud applications market 38
5.3.4 CHALLENGES 39
5.3.4.1 Need for proactive consulting 39
5.3.4.2 Migration of applications to cloud 39

6 INDUSTRY TRENDS 40
6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 40
6.3 PORTER’S FIVE FORCES ANALYSIS 42
6.3.1 THREAT OF NEW ENTRANTS 42
6.3.2 THREAT OF SUBSTITUTES 43
6.3.3 BARGAINING POWER OF SUPPLIERS 43
6.3.4 BARGAINING POWER OF BUYERS 44
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 44
6.4 STRATEGIC BENCHMARKING 45

7 MIDDLE EAST CLOUD APPLICATIONS MARKET ANALYSIS, BY TYPE 46
7.1 INTRODUCTION 47
7.2 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) 48
7.3 HUMAN CAPITAL MANAGEMENT (HCM) 50
7.4 ENTERPRISE RESOURCE PLANNING (ERP) 52
7.5 SUPPLY CHAIN MANAGEMENT (SCM) 54
7.6 BUSINESS INTELLIGENCE (BI) 56
7.7 CONTENT MANAGEMENT AND COLLABORATION 58
7.8 ECOMMERCE 60
7.9 OTHER INDUSTRY-SPECIFIC APPLICATIONS 62

8 MIDDLE EAST CLOUD APPLICATIONS MARKET ANALYSIS, BY VERTICAL 64
8.1 INTRODUCTION 65
8.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 66
8.3 TELECOMMUNICATIONS AND IT 68
8.4 MANUFACTURING 70
8.5 RETAIL AND WHOLESALE 72
8.6 GOVERNMENT 74
8.7 TRAVEL AND HOSPITALITY 76
8.8 RESOURCE AND UTILITIES 78
8.9 HEALTHCARE AND LIFE SCIENCES 79
8.10 OTHER VERTICALS 81

9 MIDDLE EAST CLOUD APPLICATIONS MARKET ANALYSIS, BY END USER 83
9.1 INTRODUCTION 84
9.2 SMALL AND MEDIUM BUSINESSES (SMBS) 85
9.3 LARGE ENTERPRISES 86

10 COUNTRY-WISE ANALYSIS 87
10.1 INTRODUCTION 88
10.2 KINGDOM OF SAUDI ARABIA (KSA) 91
10.3 UNITED ARAB EMIRATES (UAE) 92
10.4 QATAR 93
10.5 OTHER COUNTRIES 94

11 COMPETITIVE LANDSCAPE 95
11.1 OVERVIEW 95
11.2 COMPETITIVE SITUATION AND TRENDS 96
11.2.1 NEW PRODUCT LAUNCHES 98
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 99
11.2.3 MERGERS AND ACQUISITIONS 100
11.2.4 OTHER DEVELOPMENTS 101

12 COMPANY PROFILES 102 (Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
12.1 INTRODUCTION 102
12.2 INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM) 103
12.3 ORACLE 106
12.4 SAP SE 109
12.5 MICROSOFT CORPORATION 113
12.6 SALESFORCE.COM 116
12.7 INFOR, INC. 119
12.8 WORKDAY, INC. 122
12.9 NETSUITE, INC. 124
12.10 THE SAGE GROUP PLC 127
12.11 EPICOR 129
12.12 RAMCO SYSTEMS LIMITED 131

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

13 APPENDIX 134
13.1 EXCERPTS FROM INDUSTRY EXPERTS 134
13.2 DISCUSSION GUIDE 135
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 139
13.4 AVAILABLE CUSTOMIZATIONS 139
13.5 RELATED REPORTS 140

LIST OF TABLES

TABLE 1 ASSUMPTIONS OF THE RESEARCH STUDY 25
TABLE 2 ADOPTION BY SMB IS PROPELLING THE GROWTH OF THE CLOUD APPLICATIONS MARKET 37
TABLE 3 CONCERNS OF DATA SECURITY AND PRIVACY ARE RESTRAINTS OF THE CLOUD APPLICATIONS MARKET 38
TABLE 4 VERTICALIZED CLOUD SOLUTIONS IS THE KEY OPPORTUNITY FOR THE CLOUD APPLICATIONS MARKET 39
TABLE 5 NEED FOR PROACTIVE CONSULTING IS THE KEY CHALLENGE FOR THE CLOUD APPLICATIONS MARKET 39
TABLE 6 MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY TYPE, 2013–2020 ($MILLION) 47
TABLE 7 CRM: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 49
TABLE 8 CRM: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 49
TABLE 9 CRM: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 50
TABLE 10 HCM: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 51
TABLE 11 HCM: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 51
TABLE 12 HCM: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 52
TABLE 13 ERP: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 53
TABLE 14 ERP: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 53
TABLE 15 ERP: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 54
TABLE 16 SCM: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 55
TABLE 17 SCM: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 55
TABLE 18 SCM: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 56
TABLE 19 BI: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 57
TABLE 20 BI: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 57
TABLE 21 BI: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 58
TABLE 22 CONTENT MANAGEMENT AND COLLABORATION: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 59
TABLE 23 CONTENT MANAGEMENT AND COLLABORATION: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 59
TABLE 24 CONTENT MANAGEMENT AND COLLABORATION: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 60
TABLE 25 ECOMMERCE: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 60
TABLE 26 ECOMMERCE: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 61
TABLE 27 ECOMMERCE: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 61
TABLE 28 OTHER INDUSTRY-SPECIFIC APPLICATIONS: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 62
TABLE 29 OTHER INDUSTRY-SPECIFIC APPLICATIONS: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 63
TABLE 30 OTHER INDUSTRY-SPECIFIC APPLICATIONS: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 63
TABLE 31 MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 65
TABLE 32 BFSI: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 67
TABLE 33 BFSI: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 67
TABLE 34 BFSI: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY TYPE, 2013–2020 ($MILLION) 68
TABLE 35 TELECOMMUNICATION AND IT: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 69
TABLE 36 TELECOMMUNICATIONS AND IT: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 69
TABLE 37 TELECOMMUNICATIONS AND IT: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY TYPE, 2013–2020 ($MILLION) 70
TABLE 38 MANUFACTURING: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 71
TABLE 39 MANUFACTURING: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 71
TABLE 40 MANUFACTURING: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY TYPE, 2013–2020 ($MILLION) 72
TABLE 41 RETAIL AND WHOLESALE: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 73
TABLE 42 RETAIL AND WHOLESALE : MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 73
TABLE 43 RETAIL AND WHOLESALE: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY TYPE, 2013–2020 ($MILLION) 74
TABLE 44 GOVERNMENT: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 75
TABLE 45 GOVERNMENT: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 75
TABLE 46 GOVERNMENT: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY TYPE, 2013–2020 ($MILLION) 76
TABLE 47 TRAVEL AND HOSPITALITY: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 76
TABLE 48 TRAVEL AND HOSPITALITY: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 77
TABLE 49 TRAVEL AND HOSPITALITY: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY TYPE, 2013–2020 ($MILLION) 77
TABLE 50 RESOURCE AND UTILITIES: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 78
TABLE 51 RESOURCE AND UTILITIES: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 78
TABLE 52 RESOURCE AND UTILITIES: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY TYPE, 2013–2020 ($MILLION) 79
TABLE 53 HEALTHCARE AND LIFE SCIENCES: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 80
TABLE 54 HEALTHCARE AND LIFE SCIENCES: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 80
TABLE 55 HEALTHCARE AND LIFE SCIENCES: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY TYPE, 2013–2020 ($MILLION) 81
TABLE 56 OTHERS: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 81
TABLE 57 OTHERS: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 82
TABLE 58 OTHERS: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY TYPE, 2013–2020 ($MILLION) 82
TABLE 59 MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 84
TABLE 60 SMBS: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 85
TABLE 61 LARGE ENTERPRISES: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 86
TABLE 62 MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 90
TABLE 63 KSA: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 91
TABLE 64 UAE: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 92
TABLE 65 QATAR: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 94
TABLE 66 OTHER COUNTRIES: MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 94
TABLE 67 NEW PRODUCT LAUNCHES, 2012–2015 98
TABLE 68 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2012–2014 99
TABLE 69 MERGERS AND ACQUISITIONS, 2012–2015 100
TABLE 70 OTHER DEVELOPMENTS, 2012–2014 101

LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 18
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND COUNTRY 21
FIGURE 5 MIDDLE EAST CLOUD APPLICATIONS MARKET SNAPSHOT ON THE BASIS OF TYPE (2015 VS. 2020) 27
FIGURE 6 QATAR REGION IS CREATING HUGE INVESTMENT OPPORTUNITIES IN THE MIDDLE EAST CLOUD APPLICATIONS MARKET 28
FIGURE 7 LUCRATIVE MARKET PROSPECTS IN THE MIDDLE EAST CLOUD APPLICATIONS MARKET 29
FIGURE 8 LIFE CYCLE ANALYSIS, BY COUNTRY (2015): QATAR SOON TO ENTER EXPONENTIAL GROWTH PHASE DURING THE FORECAST PERIOD 30
FIGURE 9 MIDDLE EAST CLOUD APPLICATIONS MARKET: TOP THREE VERTICALS AND COUNTRIES MARKET GROWTH RATE (2015–2020) 31
FIGURE 10 MARKET SEGMENTATION: BY TYPE 33
FIGURE 11 MARKET SEGMENTATION: BY VERTICAL 34
FIGURE 12 MARKET SEGMENTATION: BY COUNTRY 34
FIGURE 13 MARKET SEGMENTATION: BY END USER 35
FIGURE 14 NEED OF STANDARDIZING BUSINESS PROCESS IS DRIVING THE MIDDLE EAST CLOUD APPLICATIONS MARKET 36
FIGURE 15 MIDDLE EAST CLOUD APPLICATIONS MARKET: VALUE CHAIN ANALYSIS 41
FIGURE 16 MIDDLE EAST CLOUD APPLICATIONS MARKET: PORTER’S FIVE FORCES ANALYSIS 42
FIGURE 17 MIDDLE EAST CLOUD APPLICATIONS MARKET: STRATEGIC BENCHMARKING 45
FIGURE 18 CRM APPLICATIONS SEGMENT IS EXPECTED TO HAVE THE HIGHEST MARKET SHARE THROUGHOUT THE FORECAST PERIOD 48
FIGURE 19 MIDDLE EAST CLOUD APPLICATIONS MARKET GROWTH RATE COMPARISON: BY VERTICAL 66
FIGURE 20 MIDDLE EAST CLOUD APPLICATIONS MARKET SIZE IN SMBS IS EXPECTED TO GROW BY 30.3% DURING THE FORECAST PERIOD 85
FIGURE 21 MIDDLE EAST CLOUD APPLICATIONS MARKET: SNAPSHOT 89
FIGURE 22 MIDDLE EAST CLOUD APPLICATIONS MARKET COMPARISON: BY COUNTRY 90
FIGURE 23 KSA CLOUD APPLICATIONS MARKET IS HAVING HIGHEST MARKET SHARE AMONG THE COUNTRIES OF MIDDLE EAST 91
FIGURE 24 UAE CLOUD APPLICATION MARKET EXPECTED TO GROW WITH CAGR OF 23.35% DURING THE FORECAST PERIOD 92
FIGURE 25 QATAR IS THE FASTEST GROWING COUNTRY IN MIDDLE EAST 93
FIGURE 26 COMPANIES ADOPTED AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES AS THE KEY GROWTH STRATEGIES OVER THE PERIOD OF
2012–2015 95
FIGURE 27 NEW PRODUCT DEVELOPMENT HAVE FUELED THE INTENSE COMPETITION IN MIDDLE EAST CLOUD APPLICATIONS MARKET 96
FIGURE 28 BATTLE FOR MARKET SHARE OF 2013- 2015: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY 97
FIGURE 29 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 102
FIGURE 30 IBM.: COMPANY SNAPSHOT 103
FIGURE 31 IBM: SWOT ANALYSIS 105
FIGURE 32 ORACLE: COMPANY SNAPSHOT 106
FIGURE 33 ORACLE: SWOT ANALYSIS 108
FIGURE 34 SAP SE: COMPANY SNAPSHOT 109
FIGURE 35 SAP SE: SWOT ANALYSIS 112
FIGURE 36 MICROSOFT CORPORATION: COMPANY SNAPSHOT 113
FIGURE 37 MICROSOFT: SWOT ANALYSIS 115
FIGURE 38 SALESFORCE.COM: COMPANY SNAPSHOT 116
FIGURE 39 SALESFORCE.COM: SWOT ANALYSIS 118
FIGURE 40 INFOR, INC.: COMPANY SNAPSHOT 119
FIGURE 41 WORKDAY, INC.: COMPANY SNAPSHOT 122
FIGURE 42 NETSUITE, INC.: COMPANY SNAPSHOT 124
FIGURE 43 THE SAGE GROUP PLC: COMPANY SNAPSHOT 127
FIGURE 44 RAMCO SYSTEMS LIMITED: COMPANY SNAPSHOT 131

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