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Synopsis

'Emerging Opportunities in the Credit Card Market in Saudi Arabia: Market Size, Industry Drivers and Consumer Trends' provides market analysis, information and insights into the credit card market in Saudi Arabia
• Current and forecast market values for the credit card industry
• Market attractiveness and future growth prospects for the cards and payment industry in Saudi Arabia
• Analysis of various market drivers and regulations governing the cards and payment industry in Saudi Arabia
• Detailed analysis of the marketing strategies adopted for selling credit card used by various bankers and other institutions in the market
• Comprehensive analysis of consumer attitudes and their buying preferences for cards
• Competitive landscape of the cards and payment industry in Saudi Arabia

Summary

This report is the result of extensive research into the Financial Services industry covering the credit card market in Saudi Arabia. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of credit card in Saudi Arabia. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Saudi Arabian cards and payment industry.

Scope

• This report provides a comprehensive analysis of credit
Table of Contents

1 INTRODUCTION
1.1 What is this Report About?
1.2 Methodology
1.3 Definitions
2 MARKET ATTRACTIVENESS AND FUTURE PROSPECTS OF CARDS AND PAYMENTS INDUSTRY
3 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Macroeconomic Fundamentals
3.1.1 Gross domestic product (GDP) growth
3.1.2 Decreasing inflationary pressure
3.1.3 Government investments in housing
3.2 Infrastructure Drivers
3.2.1 Increasing number of internet users
3.2.2 Growing number of POS terminals
3.2.3 Smartphone adoption
3.2.4 Driving EMV adoption
3.2.5 Growing number of ATMs
3.3 Business Drivers
3.3.1 E-commerce growth
3.3.2 Steadily growing tourism sector
3.3.3 Retail sector dynamics
3.4 Consumer Drivers
3.4.1 Consumer confidence score
3.4.2 Changing lifestyle and spending habits
3.4.3 Urban vs. rural population
3.5 Regulatory Framework
3.5.1 E-banking rules
3.5.2 Anti money laundering and terrorism financing
4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Market Segmentation and Targeting
4.1.1 Retail customers
4.1.2 Corporate customers
4.2 Consumer Preference
4.2.1 Price
4.2.2 Services
4.2.3 Convenience
4.3 Online Buying Behaviour
5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Market Share Analysis by Payment Channels
5.1.1 Overview of the payment channels
5.1.2 Cash
5.1.3 Credit transfers
5.1.4 Direct debit
5.1.5 Card payments
5.1.6 Checks
5.2 Credit Cards Category Share
5.2.1 By bank
5.2.2 By scheme
6 STRATEGIES ADOPTED BY KEY PLAYERS
6.1 Marketing Entry Strategies
6.1.1 Credit cards
7 INDUSTRY SIZE AND GROWTH POTENTIAL OF PAYMENT CARD INDUSTRY
7.1 Total Industry Size and Forecast of Card Categories
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Credit Card Category Size and Forecast
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.2.4 Other key performance indicators
8 COMPANY PROFILES, PRODUCT, AND MARKETING STRATEGIES
8.1 Al Rajhi Bank
8.1.1 Strategies
8.1.2 Credit cards offered
8.2 The Saudi British Bank
8.2.1 Strategies
8.2.2 Credit cards offered
8.3 Samba Financial Group
8.3.1 Strategies
8.3.2 Credit cards offered
8.3.3 Co-branded cards offered
9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Tables

Table 1: Cards and Payments Key Definitions
Table 2: Saudi Arabian Payment Channels (SAR Million), 2008 and 2012
Table 3: Saudi Arabian Card Category Size by Volume (Thousands), 2008–2017
Table 4: Saudi Arabian Card Category Size by Transaction Value (SAR Million), 2008–2017
Table 5: Saudi Arabian Card Category Size by Transaction Value (USD Million), 2008–2017
Table 6: Saudi Arabian Card Category Size by Transaction Volume (Million), 2008–2017
Table 7: Saudi Arabian Credit Card Category Size by Volume (Thousands), 2008–2017
Table 8: Saudi Arabian Credit Card Category Size by Transaction Value (SAR Million), 2008–2017
Table 9: Saudi Arabian Credit Card Category Size by Transaction Value (USD Million), 2008–2017
Table 10: Saudi Arabian Credit Card Category Size by Transaction Volume (Million), 2008–2017
Table 11: Saudi Arabian Credit Card Category Size by Frequency of Use, 2008–2017
Table 12: Saudi Arabian Credit Card Category Size by Average Transaction Value (SAR), 2008–2017
Table 13: Saudi Arabian Credit Card Category Size by Average Transaction Value (USD), 2008–2017

List of Figures

Figure 1: Current and Future Prospects of Payment Cards in Saudi Arabia
Figure 2: Growth Potential of Saudi Arabia’s Cards and Payments Industry by Area of Usage
Figure 3: Saudi Arabian Cards and Payments Industry Drivers
Figure 4: Saudi Arabian GDP Growth Rate (%), 2008 - 2017
Figure 5: Saudi Arabian Inflation Growth Rate (%), 2008 - 2017
Figure 6: Number of Internet Users in Saudi Arabia (Million), 2008 - 2012
Figure 7: Number of POS terminals in Saudi Arabia (Thousands), 2008-2017
Figure 8: Smartphone Adoption by Various Age Groups in Saudi Arabia (%), 2011
Figure 9: Smartphone Adoption by GCC Countries (%), 2011
Figure 10: Snapshot of EMV Card by Gamalto
Figure 11: Number of ATMs in Saudi Arabia (Thousands), 2008-2017
Figure 12: GCC Countries’ B2C E-Sales (USD Million), 2011
Figure 13: GCC Countries’ Retail Sales (USD Billion), 2011
Figure 14: Consumer Confidence Score of GCC countries, 2012
Figure 15: Urban Vs. Rural Population in Saudi Arabia (Million), 2008-2012
Figure 16: Snapshot of SADAD Payment System in Saudi Arabia
Figure 17: Saudi Arabian Cards and Payments Industry Segmentation by Card Type
Figure 18: Snapshot of Female Credit Cards Offered by Samba Financial Group and Al-Rajhi Bank
Figure 19: Co-Branded Cards Offered by Samba Financial Group in Saudi Arabia
Figure 20: Consumer Preferences on Various Types of Cards
Figure 21: Snapshot of Al-Jazira Bank’s Credit Cards and Charges
Figure 22: Payment Preferences for Online Shopping in Saudi Arabia, 2011
Figure 23: Market Share of Different Payment Channels in Saudi Arabia (%), 2008 And 2012
Figure 24: Saudi Arabian Value of Cash Transactions (SAR Million), 2008–2012
Figure 25: Saudi Arabian Value of Credit Transfers (SAR Million), 2008–2012
Figure 26: Saudi Arabian Value of Direct Debit Transactions (SAR Million), 2008–2012
Figure 27: Saudi Arabian Value of Card Payments (SAR Million), 2008–2012
Figure 28: Saudi Arabian Value of Check Payments (SAR Million), 2008–2012
Figure 29: Saudi Arabian Credit Card Category Share by Bank (%), 2011
Figure 30: Saudi Arabian Credit Card Category Share by Schemes (%), 2011
Figure 31: Foreign Banks Operating in Saudi Arabia
Figure 32: Saudi Arabian Card Category Size by Volume (Thousands), 2008–2017
Figure 33: Saudi Arabian Card Category Size by Transaction Value (SAR Million), 2008–2017
Figure 34: Saudi Arabian Card Category Size by Transaction Volume (Million), 2008–2017
Figure 35: Saudi Arabian Credit Card Category Size by Volume (Thousands), 2008–2017
Figure 36: Saudi Arabian Credit Card Category Size by Transaction Value (SAR Million), 2008–2017
Figure 37: Saudi Arabian Credit Card Category Size by Transaction Volume (Million), 2008–2017
Figure 38: Saudi Arabian Credit Card Category Size by Frequency of Use, 2008–2017
Figure 39: Saudi Arabian Credit Card Category Size by Average Transaction Value (SAR), 2008–2017
Figure 40: Al Rajhi Bank Market Segmentation of Cards Offered
Figure 41: Al Rajhi Bank Deals Offer for Credit Card Users
Figure 42: Credit Cards Offered by Al Rajhi Bank
Figure 43: Al Rajhi Bank’s Retail Partners Under Reward Program
Figure 44: The Saudi British Bank’s Market Segmentation of Cards Offered
Figure 45: Samba Financial Group’s Market Segmentation of Cards Offered
Figure 46: Snapshot of the Al-Khair Ladies Credit Card
Figure 47: Snapshot of Credit Cards Offered by Samba Financial Group
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