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Although there is a marked increase in the health consciousness among a certain segment of the Saudi Arabian population, there are very limited health and wellness food products that are gaining consumer attention. Consumers are largely aware of fortified, naturally healthy or better for you products, which mostly include reduced sugar and reduced fat products. Up until the end of the review period, free from had not gained strong consumer acceptance apart from baby milk formula. It is possible...

Free From in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

FREE FROM IN SAUDI ARABIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Free From by Category: Value 2011-2016
Table 2 Sales of Free From by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Free From: % Value 2012-2016
Table 4 LBN Brand Shares of Free From: % Value 2013-2016
Table 5 Distribution of Free From by Format: % Value 2011-2016
Table 6 Forecast Sales of Free From by Category: Value 2016-2021
Table 7 Forecast Sales of Free From by Category: % Value Growth 2016-2021
Executive Summary
Improved Performance of Health and Wellness
Saudi Arabians Begin To Take Their Health Seriously
Local Players Shine Through
Health and Wellness Enjoys Widespread Distribution
Stronger Performance of Health and Wellness Predicted
Key Trends and Developments
Active Efforts on Public and Private Level To Fight Obesity
High Influx of Pilgrims Positively Impacts Growth
Manufacturers Focus on Health-oriented Labelling
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2011-2016
Table 9 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 10 Sales of Health and Wellness by Category: Value 2011-2016
Table 11 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 14 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 15 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 16 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 18 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 20 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Definitions
Sources
Summary 1 Research Sources

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