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HW food and HW beverages had further strong performances in value terms in 2014, in line with current value growth over the review period. Increased awareness of general wellbeing amongst consumers, as well as aggressive activities by companies, such as new product developments, advertising and other promotions, contributed to this growth.

Health and Wellness in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2010-2014, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
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Executive Summary
Health and Wellness Performs Well in 2014
Manufacturers Becoming More Sophisticated in Their Marketing Strategies
Almarai Co Ltd Led Sales in Health and Wellness in 2014
Modern Grocery Retailers Gain Further Shares
Health and Wellness Set for Continued Strong Growth Over the Forecast Period
Key Trends and Developments
Accelerated Company Activities Drive Growth
Retail Expansion Undergoing Massive Growth
Saudi Economy Heading for A Positive Outlook
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2009-2014
Table 2 Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 3 Sales of Health and Wellness by Category: Value 2009-2014
Table 4 Sales of Health and Wellness by Category: % Value Growth 2009-2014
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2009-2014
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2009-2014
Table 7 NBO Company Shares of Health and Wellness: % Value 2010-2014
Table 8 LBN Brand Shares of Health and Wellness: % Value 2011-2014
Table 9 Distribution of Health and Wellness by Format: % Value 2009-2014
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2014
Table 11 Forecast Sales of Health and Wellness by Type: Value 2014-2019
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 13 Forecast Sales of Health and Wellness by Category: Value 2014-2019
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Appendix
National Legislation
Sources
Summary 1 Research Sources
Almarai Co Ltd in Health and Wellness (saudi Arabia)
Strategic Direction
Key Facts
Summary 2 Almarai Co Ltd: Key Facts
Summary 3 Almarai Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Almarai Co Ltd: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2009-2014
Table 18 Sales of BFY Beverages by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of BFY Beverages: % Value 2010-2014
Table 20 LBN Brand Shares of BFY Beverages: % Value 2011-2014
Table 21 Distribution of BFY Beverages by Format: % Value 2009-2014
Table 22 Forecast Sales of BFY Beverages by Category: Value 2014-2019
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2009-2014
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2010-2014
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2011-2014
Table 28 Distribution of BFY Packaged Food by Format: % Value 2009-2014
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2014-2019
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Food Intolerance by Category: Value 2009-2014
Table 32 Sales of Food Intolerance by Category: % Value Growth 2009-2014
Table 33 NBO Company Shares of Food Intolerance: % Value 2010-2014
Table 34 LBN Brand Shares of Food Intolerance: % Value 2011-2014
Table 35 Distribution of Food Intolerance by Format: % Value 2009-2014
Table 36 Forecast Sales of Food Intolerance by Category: Value 2014-2019
Table 37 Forecast Sales of Food Intolerance by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Fortified/Functional Beverages by Category: Value 2009-2014
Table 39 Sales of Fortified/Functional Beverages by Category: % Value Growth 2009-2014
Table 40 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2009-2014
Table 41 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2009-2014
Table 42 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2009-2014
Table 43 NBO Company Shares of Fortified/Functional Beverages: % Value 2010-2014
Table 44 LBN Brand Shares of Fortified/Functional Beverages: % Value 2011-2014
Table 45 Distribution of Fortified/Functional Beverages by Format: % Value 2009-2014
Table 46 Forecast Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 47 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Fortified/Functional Packaged Food by Category: Value 2009-2014
Table 49 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2009-2014
Table 50 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2009-2014
Table 51 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2009-2014
Table 52 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2009-2014
Table 53 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2009-2014
Table 54 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2009-2014
Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Bars: % Breakdown 2009-2014
Table 56 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2010-2014
Table 57 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2011-2014
Table 58 Distribution of Fortified/Functional Packaged Food by Format: % Value 2009-2014
Table 59 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 60 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of NH Beverages by Category: Value 2009-2014
Table 62 Sales of NH Beverages by Category: % Value Growth 2009-2014
Table 63 NBO Company Shares of NH Beverages: % Value 2010-2014
Table 64 LBN Brand Shares of NH Beverages: % Value 2011-2014
Table 65 Distribution of NH Beverages by Format: % Value 2009-2014
Table 66 Forecast Sales of NH Beverages by Category: Value 2014-2019
Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 68 Sales of NH Packaged Food by Category: Value 2009-2014
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2009-2014
Table 70 NBO Company Shares of NH Packaged Food: % Value 2010-2014
Table 71 LBN Brand Shares of NH Packaged Food: % Value 2011-2014
Table 72 Distribution of NH Packaged Food by Format: % Value 2009-2014
Table 73 Forecast Sales of NH Packaged Food by Category: Value 2014-2019
Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of Organic Packaged Food by Category: Value 2009-2014
Table 76 Sales of Organic Packaged Food by Category: % Value Growth 2009-2014
Table 77 NBO Company Shares of Organic Packaged Food: % Value 2010-2014
Table 78 LBN Brand Shares of Organic Packaged Food: % Value 2011-2014
Table 79 Distribution of Organic Packaged Food by Format: % Value 2009-2014
Table 80 Forecast Sales of Organic Packaged Food by Category: Value 2014-2019
Table 81 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2014-2019

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