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The non/low alcohol beer category in Saudi Arabia grew steadily over the review period, recording total value growth of 3% in 2015. Nonetheless, the category stalled in 2016 as a result of overall weak demand in the country driven by the unfavourable economic conditions. In order to maintain their shares, players in the non/low alcohol beer category focused on improving product distribution and availability, as well as introducing in-store promotions and advertising campaigns. Towards the end of...

Alcoholic Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

ALCOHOLIC DRINKS IN SAUDI ARABIA

Executive Summary
Non/low Alcohol Beer Declines in 2016
the Young Population Is the Main Driver, Despite Weaker Sales
Feldschlösschen Getränke Retains Its Lead in Alcoholic Drinks in 2016 With Its Moussy Brand
Modern Grocery Retailers Remains the Primary Distribution Channel in Non/low Alcohol Beer
Weaker Growth Expected During the Forecast Period
Key Trends and Developments
the Growing Young Population Is the Main Driver of Growth
Social Media Is the Main Advertising Platform
Off-trade Witnesses Declines in Sales in 2016
Key New Product Launches in 2016
Market Background
Legislation
Taxation and Duty Levies
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 12 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Al Ahram Beverages Co (abc) in Alcoholic Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 2 Al Ahram Beverages Co (ABC): Key Facts
Summary 3 Al Ahram Beverages Co (ABC): Operational Indicators
Competitive Positioning
Summary 4 Al Ahram Beverages Co (ABC): Competitive Position 2016
Aujan Industries Co Ltd in Alcoholic Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 5 Aujan Industries Co Ltd: Key Facts
Summary 6 Aujan Industries Co Ltd: Operational Indicators
Competitive Positioning
Summary 7 Aujan Industries Co Ltd: Competitive Position 2016
Holsten-brauerei AG in Alcoholic Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 8 Holsten-Brauerei AG: Key Facts
Summary 9 Holsten-Brauerei AG: Operational Indicators
Competitive Positioning
Summary 10 Holsten-Brauerei AG: Competitive Position 2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Beer by Category: Total Volume 2011-2016
Table 18 Sales of Beer by Category: Total Value 2011-2016
Table 19 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 20 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 25 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 26 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 27 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 28 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 29 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021

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