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In the wake of the economic crisis and reduced consumer expenditure, manufacturers stepped up their activities in order to engage consumers and encourage purchases. From new product launches to aggressive promotional activities, manufacturers utilised most of the tools available to them to connect with consumers. For example, Almarai launched a range of cupcakes in strawberry, caramel, chocolate and vanilla flavours in 2016. In addition, frozen baked goods witnessed the launch of Ciabatta bread...

Baked Goods in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BAKED GOODS IN SAUDI ARABIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baked Goods by Category: Volume 2012-2017
Table 2 Sales of Baked Goods by Category: Value 2012-2017
Table 3 Sales of Baked Goods by Category: % Volume Growth 2012-2017
Table 4 Sales of Baked Goods by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Baked Goods: % Value 2013-2017
Table 6 LBN Brand Shares of Baked Goods: % Value 2014-2017
Table 7 Distribution of Baked Goods by Format: % Value 2012-2017
Table 8 Forecast Sales of Baked Goods by Category: Volume 2017-2022
Table 9 Forecast Sales of Baked Goods by Category: Value 2017-2022
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2017-2022
Almarai Co Ltd in Packaged Food (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Almarai Co Ltd: Key Facts
Summary 2 Almarai Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Almarai Co Ltd: Competitive Position 2017
Herfy Food Services Co Ltd in Packaged Food (saudi Arabia)
Strategic Direction
Summary 4 Herfy Food Services Ltd: Key Facts
Summary 5 Herfy Food Services Ltd: Operational Indicators
Competitive Positioning
Executive Summary
Packaged Food Continues To Feel the Impact of Economic Slowdown
Health Awareness Continues To Grow
Artisanal Players Maintain the Lead
A Healthy Performance for Modern Grocery Retailers
Packaged Food Set To See Stable Growth in the Forecast Period
Key Trends and Developments
Economic Slowdown Results in Reduced Consumer Spending
Health Awareness Is Gathering Pace, Albeit Gradually
Modern Retailers Intensify In-store Promotional Activities
Long School Holidays and Religious Tourists Give A Slight Boost To Growth
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 6 Research Sources

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