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Summary
In Saudi Arabia, the overall growth of baby food market was strong between 2009-2015. A healthy economy, rise in number of live births, encouragement of government to use supplementary foods like cereals, increase in working women fuelled up the growth by making an attractive market for manufacturers. In 2015, milk accounted for the majority of sales: 77.4% of value and 71.1% of volume; cereals have lost some ground, and by 2015 accounted for 23.2% of volume sales; wet meals and other baby food account for less than 5% of market value. The strong economy, exposure to western lifestyles, retail developments and positive consumer attitudes towards baby food will encourage the baby food market to grow in the future.

Key Findings
- Consumption of baby food in Saudi Arabia has increased by 53.5% since 2009. Market value reached 92.2% more than in 2009, and equivalent to growth of 57.2% at constant prices.

- Local production of baby food is very limited.

- Wheat-based varieties are much more popular in Saudi Arabia than rice-based cereals.

- Nestle’s acquisition of the ex-Pfizer baby milk brands propelled it into a dominant lead from 2012.

- The market is forecast to grow by a further 33.3% in terms of volume and 64.1% in terms of value at current prices over the next six year.

Synopsis
“Baby Food in Saudi Arabia” is an analytical report by Canadean which provides extensiv
Table of Contents
Introduction
Executive summary
Definitions

Background to the Market
Birth and population trends
The consumer
Socio-demographic trends
Working women
Breastfeeding trends

Market Overview
Key features and developments
Market value and volume
Manufacturers shares
The future

Sector Analysis
Baby milks
Baby cereals
Baby meals
Other

Production and trade
Production
Imports

Company profiles
Introduction
Nestle Saudi Arabia LLC
Abbott SA Nutritionals & Pharmaceuticals
Danone Baby Nutrition Middle East & Africa
Hero
Heinz
Other Manufacturers

Distribution
Retail structure
Baby Food Retailing

Economic background
Economic background
Key macro-economic forecasts

Prospects and forecasts
Birth and population projections
Forecast overview
Future trends

Appendix
Additional data tables
Summary methodology
About Canadean

List of Tables
Table 1: Birth & Population Trends, 2005-2015
Table 2: Deliveries in Ministry of Health Hospitals, by Region, 2014
Table 3: Monthly Household Expenditure, 2013
Table 4: Age of Saudi Mother at Birth of Baby, 2000 & 2007
Table 5: Number of Women of Childbearing Age by Age Group, 2015
Table 6: Women in the Workforce, 2009-2015
Table 7: Breastfeeding Patterns by Socio-Demographic Characteristics, 2002/2003
Table 8: Breastfeeding Rates by Type & Age of Baby, 2008/2009
Table 9: Breastfeeding Rates by Age of Baby & Socio-Demographic Characteristics of Mother, 2008/2009
Table 10: Average Duration of Breastfeeding
Table 11: Introduction of Solid Food by Age of Baby, 2002-2003
Table 12: Market Size, 2015, & Growth Rates, 2009–2015
Table 13: Baby Food: Manufacturer Shares, Volume and Value Trends, 2009–2015
Table 14: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 15: Projected Market Size, 2021, & Growth Rates, 2015–2021
Table 16: Baby Milks: Sector Segmentation, Value, 2009-2015
Table 17: Retail Price Trends of Nestle’s Nido and Abbott’s Similac, 2009-2016
Table 18: Baby Milks: Brand Price Positioning Analysis, 2016
Table 19: Baby Milks: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 20: Baby Cereals: Manufacturer Shares, Volume and Value, %, 2009-2015
Table 21: Baby Meals: Facings by Pack Type, 2016
Table 22: Baby Meals: Facings by Pack Size, 2016
Table 23: Baby Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 24: Other Baby Food: Sector Segmentation, Value, 2009-2015
Table 25: Other Baby Food: Sector Segmentation, Volume, 2009-2015
Table 26: Other Baby Food: Manufacturer Shares, Volume and Value, %, 2009-2015
Table 27: Baby Teas: Manufacturer Market Shares, Volume and Value, %, 2009-2015
Table 28: Baby Juices: Manufacturer Market Shares, Volume and Value, %, 2009-2015
Table 29: Baby Biscuits: Manufacturer Market Shares, Volume and Value, 2009-2015
Table 30: Baby Meals: Manufacturer Shares, Value & Volume, %, 2008–2015
Table 31: Packaged Food Sales by Channel, SR Million, 2009–2015
Table 32: Baby Food: Sales by Outlet Type, 2009-2015
Table 33: Saudi Arabia: Key Macro-Economic Indicators, 2009-2016
Table 34: Key Macro-Economic Forecasts, 2015–2021
Table 35: Birth & Population Projections, 2009–2021
Table 36: The Baby Population, 2009-2021, '000 Babies
Table 37: Baby Food: Market Value, Current Prices, 2009–2015
Table 38: Baby Food: Market Value, Constant Prices, 2009–2015
Table 39: Baby Food: Market Value, US$ 000, 2009–2015
Table 40: Baby Food: Market Volume, Tons, 2009–2015
Table 41: Baby Food: Per Capita Expenditure, Current Prices, 2009–2015
Table 42: Baby Food: Per Capita Expenditure, Constant Prices, 2009–2015
Table 43: Baby Food: Per Capita Expenditure, US Dollars, 2009–2015
Table 44: Baby Food: Per Capita Consumption, Grams, 2009–2015
Table 45: Baby Milks: Sector Trends, 2009–2015
Table 46: Baby Milks: Market Segmentation, Volume, 2009–2015
Table 47: Baby Milks: Market Segmentation, Value, 2010–2015
Table 48: Baby Milks: Brand Price Analysis, 2016
Table 49: Baby Cereals: Sector Trends, 2009–2015
Table 50: Baby Meals: Sector Trends, 2009–2015
Table 51: Other Baby Food: Sector Trends, 2009–2015
Table 52: Imports of Baby Milks & Cereals, 2009-2015
Table 53: Imports of Baby Milks & Cereals by Country of Origin, %, 2013-2015
Table 54: Imports of Other Baby Food, Volume, 2011-2015
Table 55: Imports of Other Baby Food, Value, 2011-2015
Table 56: Exports of Baby Milks & Cereals, 2010-2015
Table 57: Exports of Other Baby Food, Volume, 2010-2015
Table 58: Exports of Other Baby Food, Value, 2010-2015
Table 59: Baby Food: Market Value Forecasts, Current Prices, 2015–2021
Table 60: Baby Food: Market Value Forecasts, Constant Prices, 2015–2021
Table 61: Baby Food: Market Value Forecasts, US Dollar Million, 2015–2021
Table 62: Baby Food: Market Volume Forecasts, Tons, 2015–2021
Table 63: Baby Food: Per Capita Expenditure, Current Prices, 2015–2021
Table 64: Baby Food: Per Capita Expenditure, Constant Prices, 2015–2021
Table 65: Baby Food: Per Capita Expenditure, US Dollars, 2015–2021
Table 66: Baby Food: Per Capita Consumption, Grams, 2015–2021
Table 67: Facings Allocation by Product Type

List of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, Value %, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015
Figure 8: Baby Cereals: Sector Trends, 2009-2015
Figure 9: Baby Cereals: Per Capita Expenditure & Consumption, 2009-2015
Figure 10: Baby Meals: Sector Trends, 2009-2015
Figure 11: Baby Meals: Per Capita Expenditure & Consumption, 2009-2015
Figure 12: Other Baby Food: Sector Trends, 2009-2015
Figure 13: Other Baby Food: Per Capita Expenditure & Consumption, 2009-2015
Figure 14: Milks & Cereals : Country of Origin, % Volume, Top Five, 2015
Figure 15: Baby Food: Manufacturer Shares, Value %, 2015
Figure 16: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 17: Baby Food: Market Size, 2015-2021
Figure 18: Baby Food: Market Segmentation, 2021
Figure 19: Baby Food: Per Capita Consumption,, 2015-2021
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