Having closed some underperforming outlets during the middle of the review period, Al-Tazaj Fakieh Corp is not expected to strongly expand units/outlets volume during the forecast period. However, the company managed to gain value share in chicken fast food in 2012 and will continue to focus on this area. The company is well placed to benefit from its affordable, but not cheap, positioning as well as from the growing focus on health and wellness in the country, with its grilled chicken dishes...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Foodservice market;
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Summary 1 Al-Tazaj Fakieh Corp: Key Facts
Summary 2 Al-Tazaj Fakieh Corp: Competitive Position 2012
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