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Savola Group put expansion on hold and instead closed some outlets of the Herfy burger fast food chain in Saudi Arabia towards the end of the review period. Moreover, the company focused on vertical integration, for example, opening a new bakery products plant, Herfy Cake and Pastries Co, in June 2012, with this plant costing SR119 million to establish. The chain benefits from being a home-grown Saudi Arabian brand, with this positioning appealing to many patriotic consumers. However, Herfy...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Savola Group: Key Facts
Summary 2 Savola Group: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Savola Group: Competitive Position 2012

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