The company aims to aggressively increase its volume share in beer in Saudi Arabia by focusing exclusively on young consumers and directing its marketing strategies to responding to the lifestyles of young people in order to develop suitably innovative promotions, campaigns and new products. The company aims to achieve this with the help of the expertise and financing capacity of its powerful new partner The Coca-Cola Co.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Alcoholic Drinks market;
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Strategic Direction
Key Facts
Summary 1 Aujan Industries Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Aujan Industries Co Ltd: Competitive Position 2013
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Saudi Arabia Pharmaceuticals and Healthcare Report
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