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Summary
The Spirits market in the UAE is expected to register lower growth during 2015-2020 compared to 2010-2015. Whiskey is the leading value category, while the Tequila & Mezcal category is forecast to register the fastest growth in both value and volume terms. The market for Specialty Spirits is highly fragmented in the country.

Key Findings
- Of the eight categories analyzed, Tequila & Mezcal is forecast to be the fastest growing value category, registering a CAGR of 8.0% during 2015-2020.

- On-trade transactions account for more than three-fourth of the overall Spirits distribution in the UAE

- Bottle is the only container type used for packaging of products in the UAE Spirits market.

- The market for Specialty Spirits is highly fragmented

Synopsis
Canadean’s Consumer and Market Insights report on the Spirits market in the UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in
Table of Contents
Introduction
Report Scope

Country Context
Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
Value and volume analysis for the UAE Spirits market
Impact of exchange rate fluctuations on the UAE Spirits market
Degree of trade up/down in the UAE Spirits market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing

Key Distribution Channels
Leading retailers in the UAE Wine & Spirits market
Leading distribution channels (volume terms) in the UAE Spirits market
Leading distribution channels (volume terms) by category

Competitive Landscape
Market share of leading brands (in volume terms) by category

Packaging
Spirits market by type of packaging material/container (in volume terms)
Spirits market by type of packaging closure/outer (in volume terms)
Spirits market by type of packaging, forecast (in volume terms)

Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
Table 1: Market value analysis in AED and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Market volume growth, by category, 2015-2020
Table 4: Segment level analysis by category, 2015
Table 5: Average price per litre comparison by categories
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Spirits market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020
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