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Summary

The Fish & Seafood market in the UAE will continue to remain a premium market driven by high per-capita income of the consumers while the presence of a large expatriate population is driving demand for convenient Fish & Seafood products. Fresh Fish & Seafood (Counter) is the leading value category as they are considered to be more nutritious and provide superior taste. However, the Frozen Fish & Seafood category is forecast to register fastest growth during 2015-2020. Since UAE imports majority of its Fish & Seafood from far-off countries including Norway, Canada, fresh product packaging assumes high importance.

Key Findings

• A strong economy and a large young population base with rising disposable incomes are driving the Consumer Packaged Goods market in the UAE.

• The Fish & Seafood market is led by the Fresh Fish & Seafood (Counter) category in value terms while the Frozen Fish & Seafood category is forecast to register fastest growth during 2015-2020.

• Hypermarkets & Supermarkets is the leading distribution channel in the Fish & Seafood market in the UAE.

• Premiumization & Indulgence and Fresh, Natural & Pure are the major consumer trends driving the growth of Fish & Seafood market in the UAE.

• Fish & Seafood products with new flavors, varian

Table of Contents

Introduction
• Report Scope

Country Context
• Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index

Market Overview
• Value and volume analysis for the UAE Fish & Seafood market
• Degree of trade up/down in the UAE Fish & Seafood market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by category with change in market share
• Average category level pricing

Retail Landscape and Key Distribution Channels
• Leading retailers in the UAE Food market
• Leading distribution channels (value terms) in the UAE Fish & Seafood market
• Leading distribution channels (value terms) by category

Packaging
• Fish & Seafood market by type of packaging material/container (in volume terms)
• Fish & Seafood market by type of packaging closure/outer (in volume terms)
• Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
• Penetration of private label by category in the UAE Fish & Seafood market
• Private Label growth (in value terms) compared to brands
• Market share of leading brands (in value terms) by category

Consumer trend analysis
• Canadean's consumer trend framework and explanation of the sub-trends
• For key trends in the UAE’s Fish & Seafood market
• How the trend is influencing consumption in the UAE’s Fish & Seafood market
• How to target the trend in the UAE’s Fish & Seafood market
• How the trend will evolve in the UAE’s Fish & Seafood market
• Key target demographic and the rate and which the trend will evolve
• Key drivers in the market that will increasingly influence consumption

Product examples
• Products launched in the UAE’s Fish & Seafood market

Appendix
• Country context
• Category value and volume data
• Sector Overview
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables

Table 1: Market value analysis in AED and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Average prices (AED and US$) by category, 2015
Table 4: Leading retailers
Table 5: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private Label penetration by categories, 2015
Figure 11: Private Label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015

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