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Summary
The UAE Bakery & Cereals market is forecast to register growth in value as well as volume terms during 2015-2020. The Bread & Rolls category has the highest volume share in 2015, whereas Breakfast Cereals category is projected to be the fastest growing during 2015-2020. Rising health consciousness is encouraging the Emirati consumers to opt for “low-calorie” Bakery and Cereal alternatives. Further, a wealthy population is expected to fuel the growth of premium Bakery and Cereals in the UAE.

Key Findings
• The Bakery and Cereals market in the UAE is expected to grow at a CAGR of 7.8% in value terms during 2015-2020.

• The Emirati consumers are opting for value for money products in the Bakery and Cereals market.

• The Breakfast Cereals category is forecast to register fastest growth in value and volume terms during 2015-2020.

• Hypermarkets & Supermarkets is the leading distribution channel in the UAE’s Bakery and Cereals market.

• Betty Crocker is the leading brand in the Baking Mixes category in both value and volume terms.

• The Morning Goods category has the highest private label penetration in the UAE’s Bakery & Cereals market.

• Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in the UAE.

Synopsis
Canadean’s Consumer and Market Insights report on the Bakery and Cereals market in the UAE provides insig
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
• Retail and foodservice figures – Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
• Value and volume analysis for the UAE’s Bakery and Cereals market
• Impact of exchange rate fluctuations on the UAE’s Bakery and Cereals market
• Degree of trade up/down in the UAE’s Bakery and Cereals market
• Volume analysis by category
• Market value and growth rates, by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Segment share in a category (value terms) and change in market share
• Volume consumption analysis by gender, age, education and urbanization – at category level
• Inter-country comparison of average price per kg by category
• Top variants and pack size distribution analysis
• Retailer price dynamics

Retail Landscape and Key Distribution Channels
• Leading retailers in the UAE’s Food market
• Leading distribution channels (value terms) in the UAE’s Bakery and Cereals market
• Leading distribution channels ((value terms) by category

Competitive Landscape
• Market share of leading brands (in value and volume terms) by category and segment
• Penetration of private label by category in the UAE’s Bakery and Cereals market
• Private label growth (in value terms) compared to brands

Health and Wellness analysis
• Value of Health & Wellness claims by category
• Key Health & Wellness product attributes driving sales
• Key Health & Wellness consumer benefits driving sales
• Key Health & Wellness companies and market share

Packaging
• Bakery and Cereals market by type of packaging material/container (in volume terms)
• Bakery and Cereals market by type of packaging closure/outer (in volume terms)
• Bakery and Cereals market by type of packaging, forecast(in volume terms)

Consumer trend analysis
• Canadean’s consumer trend framework and explanation of the sub-trends
• For key trends in the UAE’s Bakery and Cereals market:
• How the trend is influencing consumption in the UAE’s Bakery and Cereals market
• How to target the trend in the UAE’s Bakery and Cereals market
• How the trend will evolve in the UAE’s Bakery and Cereals market
• Key target demographic and the rate at which the trend will evolve
• What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples
• New products launched in the UAE’s Bakery and Cereals market

Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Health & Wellness data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Health & Wellness definitions
• Explanation of sub-trends
• Methodology
• About Canadean

List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in AED and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to AED
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by segments, 2015
Table 11: Leading brands by category, 2015
Table 12: Key Health & Wellness product attributes driving sales, 2015
Table 13: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value and volume), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Value of key Health & Wellness claims, by category, 2010-2020
Figure 17: Leading Health & Wellness companies by category, 2015
Figure 18: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 19: Growth in key packaging material, container, closure and outer type, 2015-2020
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