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Summary
Strong economic conditions and a large young population base are driving the Dairy & Soy Food market in Saudi Arabia. Cheese the largest value category in 2015 is also forecast to register fastest value growth during 2015-2020. Strawberry and Cream Cheese are the most popular Milk and Cheese variants in Saudi Arabia. Almarai Company and Groupe Danone S.A. are the leading players in the market.

Key Findings
• The Dairy & Soy Food market in Saudi Arabia will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.

• The Milk category has the highest volume share in the overall Dairy & Soy Food market.

• The Soy-Based Desserts segment is expected to gain maximum share growth within Dairy-Based & Soy-Based Desserts category.

• On-trade transaction has the majority share in distribution of Butter & Spreadable Fats, Cheese, and Cream products in Saudi Arabia.

• Safio is the leading brand in the Flavored Milk segment while Saudia leads the White Milk segment.

• Flexible Packaging is forecast to register fastest growth among packaging materials during 2015-2020.

Synopsis
Canadean's Consumer and Market Insights report on the Dairy & Soy Food market in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
• Retail and foodservice analysis – Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
• Value and volume analysis for the Saudi Arabian Dairy & Soy Food market
• Impact of exchange rate fluctuations on Dairy & Soy Food market
• Degree of trade up/down in the Saudi Arabian Dairy & Soy Food market (Off-trade and On-trade)
• Volume analysis by category (On-trade and Off-trade analysis)
• Market value and growth rates, by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Segment share (Off-trade / On-trade) in the category (value terms) and change in market share
• Volume consumption analysis by gender, age, education and urbanization – at category level
• Inter-country comparison of average price per kg by category
• Top variants and pack size distribution analysis
• Retailer price dynamics

Retail Landscape and Key Distribution Channels
• Leading retailers in the Saudi Arabian Food market
• Leading distribution channels (value terms) in the Saudi Arabian Dairy & Soy Food market
• Leading distribution channels (value terms) by category

Competitive Landscape
•Market share of leading brands (in value and volume terms) by category and segment

Health and Wellness analysis
•Value of Health & Wellness claims by category
•Key Health & Wellness product attributes driving sales
•Key Health & Wellness consumer benefits driving sales
•Key Health & Wellness companies and market share

Packaging
•Dairy & Soy Food market by type of packaging material/container (in volume terms)
•Dairy & Soy Food market by type of packaging closure/outer (in volume terms)
•Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Examples of New Product Development
•New products launched in the Saudi Arabian Dairy & Soy Food market

Appendix
•Country context
•Category value and volume data
•Consumer Demographics data
•Sector Overview
•Segment data
•Health & Wellness data
•Packaging data
•Category definitions
•Segment definitions
•Channel definitions
•Health & Wellness definitions
•Methodology
•About Canadean

List of Tables
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020
Figure 4: Consumers purchase behavior (Off-trade) -Trading up/down, 2015
Figure 5: Consumers purchase behavior (On-trade) -Trading up/down, 2015
Figure 6:Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10:Change in market share by category, 2015-2020
Figure 11: Category volume consumption by age, gender, education and urbanisation,2015
Figure 12: Leading distribution channels, overall Food, 2011-2014
Figure 13: Leading distribution channels, overall Dairy & Soy Food, 2015
Figure 14: Leading distribution channels by category, 2015
Figure 15: Brand share analysis by category (by value and volume), 2015
Figure 16: Value of key Health & Wellness claims, by category, 2010-2020
Figure 17: Leading Health & Wellness companies by category, 2015
Figure 18: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020
Figure 4: Consumers purchase behavior (Off-trade) -Trading up/down, 2015
Figure 5: Consumers purchase behavior (On-trade) -Trading up/down, 2015
Figure 6:Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10:Change in market share by category, 2015-2020
Figure 11: Category volume consumption by age, gender, education and urbanisation,2015
Figure 12: Leading distribution channels, overall Food, 2011-2014
Figure 13: Leading distribution channels, overall Dairy & Soy Food, 2015
Figure 14: Leading distribution channels by category, 2015
Figure 15: Brand share analysis by category (by value and volume), 2015
Figure 16: Value of key Health & Wellness claims, by category, 2010-2020
Figure 17: Leading Health & Wellness companies by category, 2015
Figure 18: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020
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