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Sales of RTD coffee remained non-existent in Saudi Arabia for much of the review period and it was not until the end of 2014 and 2015 that a number of brands were launched by international manufacturers. As result of this, sales in the category are currently gaining strong momentum, especially among the young and middle-aged population, with RTD coffee largely consumed as a morning and afternoon energy booster. The rise of RTD coffee can be attributed at least partially to the recent imposition...
 
RTD Coffee in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
 
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
 
Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to devel

Headlines
Trends
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2014-2015
Table 2 Off-trade Sales of RTD Coffee: Value 2014-2015
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2015
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2014-2015
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2012-2015
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2015-2020
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Executive Summary
Advertising and Promotions Continue To Drive Sales
Firms Focus on 'carefree Quality of Life' To Appeal To Young Population and Boost Growth
PepsiCo Continues To Lead Soft Drinks in 2015
Rtd Coffee Witnesses Increased Growth, With Launch of New Brands
Soft Drinks Expected To Continue Witnessing Substantial Growth During the Forecast Period
Key Trends and Developments
Demand for Healthier Soft Drinks Gains Momentum
Middle-age Consumers Spurring Growth Alongside Young Population
Urban Expansion Boosting Retail Outlets and Sales
Consumers Increasingly Focusing on Packaging and Labelling
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 24 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 25 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 26 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 31 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Saudi Arabia
Sources
Summary 1 Research Sources

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