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Summary
The Fish & Seafood market in Saudi Arabia is led by the Fresh Fish & Seafood (Counter) category in both value and volume terms, as on 2015. Private label products in the Chilled Raw Packaged Fish & Seafood – Processed category registered fastest growth during 2012-2015.

Key Findings
• Of the six categories analyzed, Chilled Raw Packaged Fish & Seafood – Processed will be the fastest growing value category, registering a CAGR of 5.7% during 2015-2020

• Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in Saudi Arabia

• Film closure is forecast to register the fastest growth among packaging closures during 2015-2020

• Bassamh Marketing Co Ltd and Siblou are the leading market players in the country

Synopsis
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2010-2020

• Category coverage: Value and growth analysis for Ambient Fish &
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index

Market Overview
• Value and volume analysis for Saudi Arabian Fish & Seafood market
• Degree of trade up/down in the Saudi Arabian Fish & Seafood market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by category with change in market share
• Average category level pricing

Retail Landscape and Key Distribution Channels
• Leading retailers in the Saudi Arabian Food market
• Leading distribution channels (value terms) in the Saudi Arabian Fish & Seafood market
• Leading distribution channels (value terms) by category

Packaging
• Fish & Seafood market by type of packaging material/container (in volume terms)
• Fish & Seafood market by type of packaging closure/outer (in volume terms)
• Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
• Penetration of private label by category in the Saudi Arabian Fish & Seafood market
• Private Label growth (in value terms) compared to brands
• Market share of leading brands (in value terms) by category

Appendix
• Country context
• Category value and volume data
• Sector Overview
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in SAR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to SAR
Table 4: Average prices (SAR and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private Label penetration by categories, 2015
Figure 11: Private Label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015
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