Shamel plans to continue expanding the Subway bakery products fast food chain in Saudi Arabia during the forecast period. As obesity rates in the country rise, it will continue to use marketing campaigns to highlight Subways healthy positioning. However, the fact that many Saudis have a taste for more indulgent and unhealthy food types will continue to pose challenges for the company, as will competition from numerous independent players and rival chains, particularly Shobak.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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SHAMEL FOOD CO IN CONSUMER FOODSERVICE (SAUDI ARABIA)
Summary 1 Shamel Food Company: Key Facts
Summary 2 Shamel Food Company: Competitive Position 2016
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