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Summary

The Consumer and Market Insights: ‘Soup Market in Saudi Arabia’ report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

• Across the five Soup categories analyzed, Dried Soup (mixes) will remain the largest category in both value and volume term. It will also register fastest value growth at a CAGR of 6.8% during 2009-2019.

• The Soup market in Saudi Arabia is highly competitive and is led by international players like Nestle S.A., Unilever Plc and Basak GIDA with a combined average market share of 31.9% in 2014

• The use of Rigid Metal for packaging of Soup products is forecast to grow at the fastest CAGR of 2.5% during 2014-2019, led by increasing demand for Ambient Soup and Chilled soup products.

•  Hypermarkets & Supermarkets holds dominant market share of 74.0% in the distribution of Soup products in Saudi Arabia.

Synopsis

The report on the Soup sector in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

• Market data: Overall market value

Table of Contents

Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Saudi Arabia Soups market
Historical and projected sales in the Saudi Arabia Soups market
Degree of trade up/down-trade in the Saudi Arabia Soups market
Comparison of Saudi Arabia Soups market compared to other key countries
Market volume of Saudi Arabia Soups by category
Historical and project market value of Saudi Arabia Soups by category
Winners and losers in the Saudi Arabia Soups market
Segment share of the category and change in market share in the Saudi Arabia Soups market
Penetration of private label, by categories, in the Saudi Arabia Soups market
Private label performance compare to national brands in the Saudi Arabia Soups market
Leading companies in the Saudi Arabia Soups market by category
Leading brands in the Saudi Arabia Soups market by category
Retailer and packaging
Leading retailers in the Saudi Arabia food market
Leading distribution channels in the Saudi Arabia Soups market
Leading distribution channels by category in the Saudi Arabia Soups market
Saudi Arabia Soups market by type of packaging
Saudi Arabia Soups market by type of packaging closure/outer
Saudi Arabia Soups market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Saudi Arabia Soups market
Private Label consumption occasions by age and gender in the Saudi Arabia Soups market
Under/Over-consumption levels in the Saudi Arabia Soups market by gender and age
Consumption frequency by type of consumer in the Saudi Arabia Soups market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Saudi Arabia Soups market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Saudi Arabia Soups market
Market volume of the Saudi Arabia Soups market by category and trend
For leading trends in the Saudi Arabia Soups market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Saudi Arabia Soups market
How to target the trend in the Saudi Arabia Soups market
How the trend will evolve in the Saudi Arabia Soups market
Innovation examples
New product examples launched in the Saudi Arabia Soups market
New product examples launched in the global Soups market
Actions and Recommendations
How to successfully target key trends in the Saudi Arabia Soups market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

List of Tables

Table 1: Country indicators – overall food value and volume, 2014
Table 2: Market value analysis in SAR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (SAR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (SAR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
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