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Summary

High disposable income and large base of young consumer in Saudi Arabia will fuel growth in the Savory & Deli Foods market. The Savory Baked Goods category leads the Savory & Deli Foods market in Saudi Arabia, while the Prepared Salads is forecast to be the fastest growing category during 2014-2019. Hypermarkets & Supermarkets was the leading distribution channel for Savory & Deli food products, followed by Convenience Stores in 2014.

Key Findings

• Across the seven Savory & Deli Foods categories analyzed, Savory Baked Goods will remain the largest as well as fastest growth category in both value and volume terms, while the Prepared Salads category is expected to register fastest value growth at a CAGR of 5.5% during 2014-2019

• The Savory & Deli Foods market in Saudi Arabia is highly fragmented with a little competition in the Fermented Meats, Pies & Savory Appetisers and Savory Baked Goods categories. The market players in the Saudi Arabian Savory & Deli Foods market includes market players like Al Watania Agri, Americana Group and Sunbulah Co. which together account for 22.0% average market share in 2014

• Hypermarkets & Supermarkets with a 62.3% share in distribution of Savory & Deli Foods products holds a dominant position across all distribution channels

• Use of Bag/Sachet container type will grow at a CAGR of 4.1% during 2014-2019, supported by increasing demand across

Table of Contents

Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Saudi Arabia Savory & Deli Foods market
Historical and projected sales in the Saudi Arabia Savory & Deli Foods market
Degree of trade up/down-trade in the Saudi Arabia Savory & Deli Foods market
Comparison of Saudi Arabia Savory & Deli Foods market compared to other key countries
Market volume of Saudi Arabia Savory & Deli Foods by category
Historical and project market value of Saudi Arabia Savory & Deli Foods by category
Winners and losers in the Saudi Arabia Savory & Deli Foods market
Segment share of the category and change in market share in the Saudi Arabia Savory & Deli Foods market
Penetration of private label, by categories, in the Saudi Arabia Savory & Deli Foods market
Private label performance compare to national brands in the Saudi Arabia Savory & Deli Foods market
Leading companies in the Saudi Arabia Savory & Deli Foods market by category
Leading brands in the Saudi Arabia Savory & Deli Foods market by category
Retailer and packaging
Leading retailers in the Saudi Arabia food market
Leading distribution channels in the Saudi Arabia Savory & Deli Foods market
Leading distribution channels by category in the Saudi Arabia Savory & Deli Foods market
Saudi Arabia Savory & Deli Foods market by type of packaging
Saudi Arabia Savory & Deli Foods market by type of packaging closure/outer
Saudi Arabia Savory & Deli Foods market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Saudi Arabia Savory & Deli Foods market
Private Label consumption occasions by age and gender in the Saudi Arabia Savory & Deli Foods market
Under/Over-consumption levels in the Saudi Arabia Savory & Deli Foods market by gender and age
Consumption frequency by type of consumer in the Saudi Arabia Savory & Deli Foods market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Saudi Arabia Savory & Deli Foods market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Saudi Arabia Savory & Deli Foods market
Market volume of the Saudi Arabia Savory & Deli Foods market by category and trend
For leading trends in the Saudi Arabia Savory & Deli Foods market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Saudi Arabia Savory & Deli Foods market
How to target the trend in the Saudi Arabia Savory & Deli Foods market
How the trend will evolve in the Saudi Arabia Savory & Deli Foods market
Innovation examples
New product examples launched in the Saudi Arabia Savory & Deli Foods market
New product examples launched in the global Savory & Deli Foods market
Actions and Recommendations
How to successfully target key trends in the Saudi Arabia Savory & Deli Foods market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

List of Tables

Table 1: Country indicators – overall food value and volume, 2014
Table 2: Market value analysis in SAR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (SAR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (SAR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
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