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Summary
The Ice Cream market in Saudi Arabia is led by the ‘Impulse Ice Cream - Single Serve' category in Off-trade volume consumption and is also forecast to register fastest growth in Off-trade and On-trade volume sales during 2015-2020. On-trade sales account for the majority of distribution share in the market. IFFCO is the leading player in the market. Flexible Packaging is the most commonly used packaging material in the Saudi Arabian Ice Cream market.

Key Findings
- The Ice Cream market in Saudi Arabia is forecast to grow at a CAGR of 7.3% in US$ terms during 2015-2020
- Saudi Arabian consumers prefer to buy premium products in the Ice Cream market
- The ‘Impulse Ice Cream - Single Serve' category accounts for the highest Off-trade volume consumption in Saudi Arabia
- On-trade sales account for the majority share in the Artisanal Ice Cream category
- Igloo is the leading brand in the ‘Take-Home and Bulk Ice Cream' category
- Flexible Packaging is the most commonly used packaging material in the Saudi Arabian Ice Cream market

Synopsis
Consumer and Market Insights report on the Ice Cream market in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board and Rigid Plastics; container data for: Bag/Sachet,Tub and Box

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis -Key Takeaways

Market Overview
- Value and volume analysis for the Saudi Arabian Ice Cream market
- Degree of trade up/down in the Saudi ArabianIce Creammarket (On-trade and Off-trade)
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category (On-trade and Off-trade analysis)
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Saudi ArabianFood market
- Leading distribution channels (value terms) in the Saudi Arabian Ice Cream market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value) by category

Packaging
- Ice Cream market by type of packaging material/container (in volume terms)
- Ice Cream market by type of packaging closure/outer (in volume terms)
- Ice Cream market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer

List of Tables
Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Market volume growth, by category, 2015-2020
Table 5: Market volume growth, by category (Off-trade), 2015-2020
Table 6: Market volume growth, by category (On-trade), 2015-2020
Table 7: Segment level analysis by category, 2015
Table 8: Average prices (SAR and US$) by category, 2015
Table 9: Leading retailers
Table 10: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down (Off-trade), 2015
Figure 5: Consumers purchase behavior -Trading up/down (On-trade), 2015
Figure 6: Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10: Change in market share by category, 2015-2020
Figure 11: Leading distribution channels, overall Food, 2011-2014
Figure 12: Leading distribution channels, overall Ice Cream market, 2015
Figure 13: Leading distribution channels by category, 2015
Figure 14: Brand share analysis by category (by value), 2015
Figure 15: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 16:Growth in key packaging material, container, closure and outer type, 2015-2020
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