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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Saudi Arabia’s Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

• Saudi Arabia’s Ice Cream market will register high growth in value terms during 2014-2019. Significant young consumer base and high disposable income makes Saudi Arabia a key market for packaged consumer goods.

• Impulse Ice Cream - Single Serve is the largest category in terms of value and volume consumption, in the Ice Cream market.

• Impulse Ice Cream - Single Serve is forecast to be the fastest growing category in terms of both off-trade and on-trade market value during 2014-2019.

• Igloo, Saudia, London Dairy and Cone Zone are the leading brands in the Ice Cream market in Saudi Arabia.

• Flexible Packaging will be the most used Packaging Material during 2014–2019.

Synopsis

Saudi Arabia’s Ice Cream market will register high growth both in terms of value and volume during 2014-2019. Impulse Ice Cream - Single Serve was the largest category in the Ice Cream market, in 2014. It also accounted for the highest volume consumption in 2014. The Impulse Ice Cream - Single Serve category will register fastest off-trade and on-trade market growth during 2014-2019.

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market Overview
Market value and volume for the Saudi Arabia Ice Cream market
Historical and projected consumption in the Saudi Arabia Ice Cream market
Degree of trade up/down-trade in the Saudi Arabia Ice Cream market
Market volume of Saudi Arabia Ice Cream by category
Historical and project market value of Saudi Arabia Ice Cream by category
Winners and losers in the Saudi Arabia Ice Cream market
Average category level pricing in the Saudi Arabia Ice Cream market
Segment share of the category and change in market share in the Saudi Arabia Ice Cream market
Retail Landscape and Key Distribution Channels
Leading retailers in the Saudi Arabia food market
Leading distribution channels in the Saudi Arabia Ice Cream market
Leading distribution channels by category in the Saudi Arabia Ice Cream market
Packaging
Saudi Arabia Ice Cream market by type of packaging
Saudi Arabia Ice Cream market by type of packaging closure/outer
Saudi Arabia Ice Cream market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Saudi Arabia Ice Cream market
Private label performance compare to national brands in the Saudi Arabia Ice Cream market
Leading brands in the Saudi Arabia Ice Cream market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
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