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Summary
Growing young population and rising disposable incomes is driving the Meat market in Saudi Arabia. The market is being led by the Fresh Meat (Counter) category while the ‘Chilled Raw Packaged Meat - Whole Cuts’ category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the country. Americana Group and Group Doux are the leading players in the Saudi Arabian Meat market.

Key Findings
- The Meat market in Saudi Arabia is forecast to grow at a CAGR of 5.7% during 2015-2020 in value terms.

- The ‘Chilled Raw Packaged Meat - Whole Cuts’ category is forecast to register the fastest category growth among all categories during 2015-2020.

- Kids & Babies and Early Young Adults together account for more than 50% of Chilled Raw Packaged Meat - Processed consumption.

- Hypermarkets & Supermarkets is the leading distribution channel in the Saudi Arabian Meat market.

- Americana and Doux are the leading brands in the Frozen Meat category in 2015.

Synopsis
Canadean’s Consumer and Market Insights report on the Meat market in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume d
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics
- Value and volume analysis for Saudi Arabia's Meat market
- Degree of trade up/down in Saudi Arabia's Meat market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing
- Volume consumption analysis by gender, age, education and urbanization -at category level

Retail Landscape and Key Distribution Channels
- Leading retailers in Saudi Arabia’s Food market
- Leading distribution channels (value terms) in Saudi Arabia's Meat market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value terms) by category and segment
- Penetration of private label by category in Saudi Arabia's Meat market
- Private label growth (in value terms) compared to brands

Packaging
- Meat market by type of packaging material/container (in volume terms)
- Meat market by type of packaging closure/outer (in volume terms)
- Meat market by type of packaging, forecast (in volume terms)

Innovation examples
- New products launched in the Middle East & African Meat market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables
Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in SAR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to SAR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Meat market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 17:Growth in key packaging material, container, closure and outer type, 2015-2020
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