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Towards the end of the review period, both liquid concentrates and powder concentrates witnessed acceleration in sales growth. This was likely due in part to the efforts of leading companies such as Mondelez, which offers the powder concentrate brand Tang, and Binzagr Lever Ltd, the local subsidiary of Unilever Arabia, which offers the liquid concentrate brand Sunquick. Each of these companies now fortifies its concentrates with Vitamins A, C and D as well as other nutrients such as iron and...

Euromonitor International's Concentrates in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess
CONCENTRATES IN SAUDI ARABIA
Headlines
Trends
Category Data
Concentrates Conversions
Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 3 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 6 Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
Table 9 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
Table 10 NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
Table 11 LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
Table 12 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
Table 13 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
Table 14 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2015
Table 15 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2012-2015
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
Table 17 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 19 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 20 Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 21 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Aujan Industries Co Ltd in Soft Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Summary Aujan Industries Ltd: Key Facts
Competitive Positioning
Summary 2 Aujan Industries Ltd: Competitive Position 2015
Executive Summary
Advertising and Promotions Continue To Drive Sales
Firms Focus on 'carefree Quality of Life' To Appeal To Young Population and Boost Growth
PepsiCo Continues To Lead Soft Drinks in 2015
Rtd Coffee Witnesses Increased Growth, With Launch of New Brands
Soft Drinks Expected To Continue Witnessing Substantial Growth During the Forecast Period
Key Trends and Developments
Demand for Healthier Soft Drinks Gains Momentum
Middle-age Consumers Spurring Growth Alongside Young Population
Urban Expansion Boosting Retail Outlets and Sales
Consumers Increasingly Focusing on Packaging and Labelling
Market Data
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 31 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 32 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 33 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 34 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 35 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 36 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 37 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 38 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 39 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 40 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 41 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Saudi Arabia
Sources
Summary 3 Research Sources
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