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BMI View: Saudi Arabia will face growing economic headwinds over 2016, with the non-oil sector under pressure on the back of reduced government spending. Food and Drink sales will gradually decline as consumer sentiment slows over this period. The Saudi Arabian market still holds positive long-term growth opportunities as the consumer outlook remains favourable owing to its young and growing population as well as rising urbanisation.

Key Views & Developments
-Saudi Arabia's favourable demographics will boost food sales, as the country benefits from a large consumer base and high per capita food consumption.
-There are plans to implement a tax on energy drinks and soft drinks to combat high consumption of unhealthy foods.
-On June 13 2016, Saudi Arabia's 75% limit on foreign investment was lifted to 100% ownership for foreign companies within the wholesale and retail sector.

BMI Industry View ... 7
SWOT ...... 8
Food & Drink .... 8
Industry Forecast .. 10
Consumer Outlook ..... 10
Latest Updates 10
Structural Trends ..... 10
Food ..... 11
Latest Updates 11
Structural Trends ..... 12
Table: Food Sales (Saudi Arabia 2013-2020) . . . . 13
Drink .... 16
Latest Updates 16
Structural Trends ..... 16
Non-Alcoholic Drinks ........ 17
Table: Non-Alcoholic Drinks Sales (Saudi Arabia 2013-2020) . . . . 19
Mass Grocery Retail .. 20
Latest Updates 20
Structural Trends ..... 20
Industry Risk Reward Index ... 22
Middle East And North Africa - Risk/Reward Index ....... 22
Table: Middle East & North Africa - Food & Drink Risk/Reward Index, Q416 . . . . . 25
Saudi Arabia Risk/Reward Index .... 28
Market Overview ... 30
Food ..... 30
Market Drivers & Trends .... 30
Drink .... 33
Market Drivers & Trends .... 33
Mass Grocery Retail .. 35
Market Drivers & Trends .... 35
Competitive Landscape . 36
Table: Key Players In Saudi Arabia's Food & Drink Sector . 36
Table: Key Players In Saudi Arabia's Mass Grocery Retail Sector 37
Company Profile .... 38
Al Azizia Panda (Savola Group) ..... 38
Almarai . 41
Al Rabie Saudi Foods . 44
Aujan .... 46
Carrefour ........ 49
Danone .. 51
LuLu (EMKE Group) . 53
Saudia Dairy & Foodstuff Company (SADAFCO) 55
Demographic Forecast .. 57
Demographic Outlook 57
Table: Population Headline Indicators (Saudi Arabia 1990-2025) 58
Table: Key Population Ratios (Saudi Arabia 1990-2025) . . . . 58
Table: Urban/Rural Population & Life Expectancy (Saudi Arabia 1990-2025) . . . . . 59
Table: Population By Age Group (Saudi Arabia 1990-2025) 59
Table: Population By Age Group % (Saudi Arabia 1990-2025) . . . 60
Glossary ........ 62
Food & Drink . 62
Mass Grocery Retail . 62
Methodology . 64
Industry Forecast Methodology .... 64
Sector-Specific Methodology ........ 65
Sources 65
Risk/Reward Index Methodology ... 66
Table: Food & Drink Risk/Reward Index Indicators . . . 67
Table: Weighting . . . . 68
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