Modern Products Co aims to capture more of the Saudi home care market by adding a wider variety of products, benefiting from the exclusive distribution licence for selling Procter & Gamble products. It seeks to grow aggressively through focusing intensively on promotions, mostly at supermarkets and hypermarkets.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Home Care market;
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* Use five-year forecasts to assess how the market is predicted to develop.
Summary 1 Modern Products Co: Key Facts
Summary 2 Modern Products Co: Competitive Position 2014