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Modern Products Co aims to capture more of the Saudi home care market by adding a wider variety of products, benefiting from the exclusive distribution licence for selling Procter & Gamble products. It seeks to grow aggressively through focusing intensively on promotions, mostly at supermarkets and hypermarkets.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Modern Products Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Modern Products Co: Competitive Position 2014


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