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Bleach showed current value growth of 4% in 2015, which was slightly slower than the review period CAGR of almost 6%. Value sales were largely driven by regular in-store promotions by leading companies such as Abu Dawood Industrial Co. Customers tend to purchase this product in bulk quantities, hence multipack offers are very popular. Brands such as Clorox and Quneex are available in supermarkets and hypermarkets via multipack offers throughout the year. In addition to this, Abu Dawood...

Bleach in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to asse

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Abu Dawood Industrial Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Abu Dawood Industrial Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Abu Dawood Industrial Co: Competitive Position 2015
National Detergent Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 3 National Detergent Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 National Detergent Co: Competitive Position 2015
Saudi Industrial Detergents Co (sidco) in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 5 Saudi Industrial Detergents Co (Sidco): Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Saudi Industrial Detergents Co (Sidco): Competitive Position 2015
Executive Summary
Strong Promotional Activity Underpins Healthy Performance
Growing Number of Epidemics Raises Hygiene Concerns
Multinationals Maintain Edge Over Local Players
Sales Led by Supermarkets and Hypermarkets
Home Care Growth Expected To More Than Double Over Forecast Period
Key Trends and Developments
Hygiene Concerns Drive Strong Performance in Home Care
In-store Promotions Underpinned by Modern Grocery Format Expansion
Digital Communication Gaining Importance
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources

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