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Although dishwasher penetration remains low, it is seeing a steady increase with the penetration growing to 24% in 2014 compared to 23% in 2013. This has led to growing demand for automatic dishwashing detergents. Hand dishwashing remains the largest category and has historically been the dominant category, largely due to various meals throughout the day and bigger family size. However the newer generation is bringing various changes in lifestyles. The growing health awareness has led to people...

Dishwashing in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading br

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2009-2014
Category Data
Table 2 Sales of Dishwashing by Category: Value 2009-2014
Table 3 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 5 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 6 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Modern Products Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Modern Products Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Modern Products Co: Competitive Position 2014
National Detergent Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 3 National Detergent Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 National Detergent Co: Competitive Position 2014
Executive Summary
Home Care Shows Healthy Performance Backed by Strong Promotions
Hygiene Concerns Amidst Growing Number of Epidemics
Multinationals Maintain Their Edge Over Local Competitors
Supermarkets and Hypermarkets Lead Sales
Home Care Growth Expected To More Than Double During the Forecast Period
Key Trends and Developments
Strong Performance of Home Care Amidst Growing Hygiene Concerns
Modern Grocery Format Growth Encourages In-store Promotions
Digital Communication Gaining Ground
Market Indicators
Table 8 Households 2009-2014
Market Data
Table 9 Sales of Home Care by Category: Value 2009-2014
Table 10 Sales of Home Care by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Home Care: % Value 2010-2014
Table 12 LBN Brand Shares of Home Care: % Value 2011-2014
Table 13 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 14 Distribution of Home Care by Format: % Value 2009-2014
Table 15 Distribution of Home Care by Format and Category: % Value 2014
Table 16 Forecast Sales of Home Care by Category: Value 2014-2019
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources


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