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Rubaiyat's goal is to become the trendsetter of high-end fashion in Saudi Arabia. The company is in a strong position to take advantage of the growing demand for luxury apparel in the country. Nevertheless, during the review period, Rubaiyat has struggled to attract a wider consumer base within super premium jeans, for example. Therefore, the company is likely to continue operating within its niche and it will further expand by seeking new franchises for Saudi Arabia, such as Brioni in 2011.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Apparel market;
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Strategic Direction
Key Facts
Summary 1 Rubaiyat Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Rubaiyat Co: Competitive Position 2012
Internet Strategy

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