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Saudi Arabia is currently witnessing an increased focus on hygiene practices among the general population. A number of health scares warranted this increase in hygiene practice. Firstly, the country continued to be affected by the outbreak of a MERS-CoV epidemic during the review period. This prompted not only government-run campaigns to ensure improved hygiene, but manufacturers also focused on antibacterial products. Secondly, due to the fact that the country is home to two holy cities of the...

Toilet Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2009-2014
Table 2 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 4 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 5 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019
Abu Dawood Industrial Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Abu Dawood Industrial Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Abu Dawood Industrial Co: Competitive Position 2014
National Detergent Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 3 National Detergent Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 National Detergent Co: Competitive Position 2014
Executive Summary
Home Care Shows Healthy Performance Backed by Strong Promotions
Hygiene Concerns Amidst Growing Number of Epidemics
Multinationals Maintain Their Edge Over Local Competitors
Supermarkets and Hypermarkets Lead Sales
Home Care Growth Expected To More Than Double During the Forecast Period
Key Trends and Developments
Strong Performance of Home Care Amidst Growing Hygiene Concerns
Modern Grocery Format Growth Encourages In-store Promotions
Digital Communication Gaining Ground
Market Indicators
Table 7 Households 2009-2014
Market Data
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 13 Distribution of Home Care by Format: % Value 2009-2014
Table 14 Distribution of Home Care by Format and Category: % Value 2014
Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources


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