The company, which is primarily focused on fragrances and beauty specialist retailers, was the number two player in beauty and personal care in 2016. This is due to its strategy of diversifying its sales through duty-free shops within the three major Saudi airports, located in Dammam, Riyadh and Jeddah. The company also owes its strength to its premium line of traditional fragrances, accounting for a 37% value share in fragrances in 2016.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Beauty and Personal Care market;
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ARABIAN OUD CO IN BEAUTY AND PERSONAL CARE (SAUDI ARABIA)
Summary 1 Arabian Oud Co: Key Facts
Summary 2 Arabian Oud Co: Operational Indicators
Summary 3 Arabian Oud Co: Competitive Position 2016
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