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Summary

The UAE’s Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share while Internal Cleansers & Sprays will be the fastest growing category during 2015-2020. Rising hygiene awareness and need to stay fresh throughout the day will drive the demand for Internal Cleansers. The online demand for Feminine Hygiene products will rise in the future years due to more digital oriented consumers.

Key Findings

• A strong economy and presence of a large young population in the UAE will drive the growth of the Feminine Hygiene market in the country.

• The Feminine Hygiene market in The UAE is forecast to register higher growth during 2015-2020 compared to 2010-2015.

• Hypermarkets & Supermarkets is the leading distribution channel for Feminine Hygiene products in the UAE.

• Bag/Sachet is the most commonly used container type in the UAE’s Feminine Hygiene market.

• On-The-Go and Added Functionality are the major trends driving the UAE’s Feminine Hygiene market.

• Sales of Feminine Hygiene products through e-commerce will gain momentum in future.

Synopsis

Table of Contents

Introduction
• Report Scope

Country Context
• Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for the UAE's Feminine Hygiene market
• Historic and forecast consumption in the UAE's Feminine Hygiene market
• Category volume consumption analysis by gender, age, education and urbanization
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the UAE's Cosmetics & Toiletries market
• Leading distribution channels (value terms) in the UAE's Feminine Hygiene market
• Leading distribution channels (value terms) by category

Packaging
• Feminine Hygiene market by type of packaging material/container (in volume terms)
• Feminine Hygiene market by type of packaging closure/outer (in volume terms)
• Feminine Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
• Penetration of private label by categories in the UAE's Feminine Hygiene market
• Private label growth (in value terms) compared to national brands
• Brand share of leading brands (in value terms) by category

Consumer trend analysis
• Canadean’sconsumer trend framework and explanation of the sub-trends
• For key trends in the UAE Feminine Hygiene market
• How the trend is influencing consumption in the UAE Feminine Hygiene market
• How to target the trend in the UAE Feminine Hygiene market
• How the trend will evolve in the UAE Feminine Hygiene market
• Key target demographic and the rate and which the trend will evolve
• Key drivers in the market that will increasingly influence consumption

Innovation examples
• New products launched in the UAE's Feminine Hygiene market

Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Explanation of sub-trends
• Methodology
• About Canadean

List of Tables

Table 1: Market value analysis in AED and US$, 2010-2020
Table 2: Market volume growth analysis, 2015-2020
Table 3: Exchange rate fluctuations: AED to US$
Table 4: Average prices (AED and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by categories, 2015
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