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Summary

Large young based population with increased disposable income will drive demand for the Make-Up market in the UAE. Nail Make-Up is the leading category by value, while the Face Make-Up category is forecast to register fastest growth during 2015-2020. This market is led by the international players like Lvmh, Chanel S.A and L'Oreal S.A.

Key Findings

• The Make-Up market in the UAE will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

• Mascara in the Eye Make-Up category accounted for 78.3% share by value in the UAE Make-Up market in 2015.

• Hypermarkets & Supermarkets is the leading distribution channel which occupies 34.0% of share in the UAE Make-Up market.

• Flexible Packaging is forecast to register fastest growth among packaging materials at a CAGR of 8.0% during 2015-2020.

Synopsis

Canadean’s Consumer and Market Insights report on the Make-Up market in the UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2010-2020

• Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category a
Table of Contents

Introduction
• Report Scope

Country Context
• Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for the UAE Make-Up market
• Historic and forecast consumption in the UAE Make-Up market
• Category volume consumption analysis by gender, age, education and urbanization
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the UAE Cosmetics & Toiletries market
• Leading distribution channels (value terms) in the UAE Make-Up market
• Leading distribution channels (value terms) by category

Packaging
• Make-Up market by type of packaging material/container (in volume terms)
• Make-Up market by type of packaging closure/outer (in volume terms)
• Make-Up market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
• Penetration of private label by categories in the UAE Make-Up market
• Private label growth (in value terms) compared to national brands
• Market share of leading brands (in value terms) by category

Innovation examples
• New products launched in the UAE Make-Up market

Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables

Table 1: Market value analysis in AED and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to AED
Table 4: Average prices (AED and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by categories, 2015
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