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Summary

The UAE is a high income country with the majority of Emiratis enjoying a high standard of living and affluent Emiratis are seeking high-quality and premium Personal Hygiene products. The Personal Hygiene market in the UAE is forecast to register higher growth in value and volume terms during 2015-2020 in comparison to 2010-2015. Soap is the largest category in value category.

Key Findings

• The Personal Hygiene market in The UAE will register higher growth at a CAGR of 7.1% in terms during 2015-2020 in local currency terms.

• The Bath & Shower products will register the fastest growth at a CAGR of 7.7% during 2015-2020

• Premiumization and Novel & Experimental are the major trends that are driving the UAE Personal Hygiene market

• Hypermarkets & Supermarkets is the leading distribution channel in the UAE Personal Hygiene market

• The UAE Personal Hygiene market is dominated by international companies such as Beiersdorf AG, Unilever PLC, Colgate-Palmolive GmbH etc.

• Paper & Board is the most used packaging material in the Personal Hygiene market in the UAE.

Synopsis

Consumer and Market Insights report on the Personal Hygiene market in the UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and

Table of Contents

Introduction
• Report Scope

Country Context
• Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for the UAE's Personal Hygiene market
• Historic and forecast consumption in the UAE's Personal Hygiene market
• Category volume consumption analysis by gender, age, education and urbanization
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the UAE's Cosmetics & Toiletries market
• Leading distribution channels (value terms) in the UAE's Personal Hygiene market
• Leading distribution channels (value terms) by category

Packaging
• Personal Hygiene market by type of packaging material/container (in volume terms)
• Personal Hygiene market by type of packaging closure/outer (in volume terms)
• Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand Share
• Market share of leading brands (in value terms) by category

Consumer trend analysis
• Canadean’s consumer trend framework and explanation of the sub-trends
• For key trends in the UAE’s Personal Hygiene market
• How the trend is influencing consumption in the UAE’s Personal Hygiene market
• How to target the trend in the UAE’s Personal Hygiene market
• How the trend will evolve in the UAE’s Personal Hygiene market
• Key target demographic and the rate and which the trend will evolve
• Key drivers in the market that will increasingly influence consumption

Innovation examples
• New products launched in the UAE's Personal Hygiene market

Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Explanation of sub-trends
• Methodology
• About Canadean

List of Tables

Table 1: Market value analysis in AED and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Average prices (AED and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share analysis by categories, 2015
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