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Summary
Significant share of young population coupled with rising GDP per capita, will drive the growth of the consumer packaged goods in the UAE. In the Oral Hygiene market, Toothpaste is the leading value category while Toothbrush & Replacement Heads category is forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for Oral Hygiene products in the country. Colgate-Palmolive and The Procter & Gamble are the leading market players in the country.

Key Findings
• Among the six categories analyzed, Toothpaste is the leading value category while Toothbrush & Replacement Heads category is forecast to register fastest growth during 2015-2020.

• Hypermarkets & Supermarkets is the leading distribution channel accounting for 44.0% of the overall Oral Hygiene products distribution in UAE.

• Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market.

• Colgate-Palmolive and The Procter & Gamble are the leading market player in the country.

Synopsis
Canadean’s Consumer and Market Insights report on the Oral Hygiene market in UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with gro
Table of Contents
Introduction
•Report Scope

Country Context
•Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index

Market Overview
•Value and volume analysis for the UAE Oral Hygiene market
•Historic and forecast consumption in the UAE Oral Hygiene market
•Degree of trade up/down in the UAE Oral Hygiene market
•Volume analysis by category
•Historic and forecast value analysis by category
•Winners and losers by category with change in market share
•Average category level pricing
•Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
•Leading retailers in the UAE Cosmetics & Toiletries market
•Leading distribution channels (value terms) in the UAE Oral Hygiene market
•Leading distribution channels (value terms) by category

Packaging
•Oral Hygiene market by type of packaging material/container (in volume terms)
•Oral Hygiene market by type of packaging closure/outer (in volume terms)
•Oral Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
•Penetration of private label by category in the UAE Oral Hygiene market
•Private Label growth (in value terms) compared to brands
•Market share of leading brands (in value terms) by category

Appendix
•Country context
•Category value and volume data
•Sector Overview
•Segment data
•Packaging data
•Category definitions
•Segment definitions
•Channel definitions
•Methodology
•About Canadean

List of Tables
Table 1: Market value analysis in AED and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to AED
Table 4: Average prices (AED and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries market, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private Label penetration by categories, 2015
Figure 11: Private Label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015
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