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The Oral Hygiene market in Saudi Arabia is led by Toothpaste category in both value and volume terms. The Toothbrushes & Replacements Heads will be the fastest growing category by value during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the market. Glaxosmithkline Plc and Procter & Gamble are the leading companies in the market.

Key Findings
• Among the six categories analyzed, Toothpaste will be the largest category by value sales with a 62.5% share in the Saudi Arabian Oral Hygiene market.

• Hypermarkets & Supermarkets is the leading distribution channel accounting for 44.6% of the overall Oral Hygiene products distribution in Saudi Arabia.

• The use of Tube containers is forecast to grow at a CAGR of 2.2% during 2015-2020.

• Glaxosmithkline Plc and The Procter & Gamble Company are the leading market players in the country.

The Consumer and Market Insights report on the Oral Hygiene market in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2010-2020

• Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouth
Table of Contents
• Report Scope

Country Context
• Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index

Market Overview
• Value and volume analysis for the Saudi Arabian Oral Hygiene market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by category with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the Saudi Arabian Cosmetics & Toiletries market
• Leading distribution channels (value terms) in the Saudi Arabian Oral Hygiene market
• Leading distribution channels (value terms) by category

• Oral Hygiene market by type of packaging material/container (in volume terms)
• Oral Hygiene market by type of packaging closure/outer (in volume terms)
• Oral Hygiene market by type of packaging, forecast (in volume terms)

Brand Share
• Market share of leading brands (in value terms) by category

• Country context
• Category value and volume data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in SAR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Average prices (SAR and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Cosmetics & Toiletries market, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Brand share by categories, 2015
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