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Saudi Perfumes & Cosmetics is expected to continue to benefit from rising disposable incomes in Saudi Arabia during the forecast period and from an increased awareness among consumers concerning good hygiene. These trends are expected to remain strong in encouraging low- to middle-income consumers to use more fragrances on an everyday basis. The company will benefit from offering a wide range of affordable products across beauty and personal care and from a good quality positioning. However,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecas
Strategic Direction
Key Facts
Summary 1 Saudi Perfumes & Cosmetics Co. Ltd.: Key Facts
Competitive Positioning
Summary 2 Saudi Perfumes & Cosmetics Co Ltd: Competitive Position 2014

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