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High disposable income and significant proportion of young population will drive demand for Personal Hygiene products in Saudi Arabia. The market will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.

Key Findings

• Of the three categories analyzed, Anti-Perspirants & Deodorants will be the largest value category, registering a CAGR of 2.1% during 2015-2020

• Male population accounted for majority of Anti-Perspirants & Deodorants consumption

• Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly half of the overall Personal Hygiene distribution

• The Personal Hygiene market in Saudi Arabia is highly competitive and is led by players such as Beiersdorf AG and Unilever PLC


Consumer and Market Insights report on the Personal Hygiene market in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2015-2020

• Category coverage: Value and growth analysis for Anti-Perspirants & Deodorants, Bath & Shower Products, and Soap, with inputs on individual segment share within each categor

Table of Contents

• Report Scope

Country Context
• Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for the Saudi Arabian Personal Hygiene market
• Category volume consumption analysis by gender, age, education and urbanization
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the Saudi Arabian Cosmetics & Toiletries market
• Leading distribution channels (value terms) in the Saudi Arabian Personal Hygiene market
• Leading distribution channels ((value terms) by category

• Personal Hygiene market by type of packaging material/container (in volume terms)
• Personal Hygiene market by type of packaging closure/outer (in volume terms)
• Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand Share
• Market share of leading brands (in value terms) by category

Innovation examples
• New products launched in the Saudi Arabian Personal Hygiene market

• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables

Table 1: Market value analysis in SAR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Average prices (SAR and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share analysis by categories, 2015
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