Philip Morris continued to lead cigarettes in 2016 thanks to a wide portfolio of brands. The company aims to expand its portfolio to meet demand from a growing number of smokers, despite the public smoking bans in force in the country. Philip Morris is expected to introduce economy and mid-priced brands to cater for the gradual consumer shift caused by price hikes.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?:
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketâ€™s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
PHILIP MORRIS INTERNATIONAL INC IN TOBACCO (SAUDI ARABIA)
Summary 1 Philip Morris International Inc: Key Facts
Summary 2 Philip Morris International Inc: Competitive Position 2016
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