Imperial Tobacco Group aims to expand its volume shares in tobacco in Saudi Arabia by strengthening its brand positioning. It is expected that the company will soon start launching new brands in order to compete with its major rivals and respond to the emerging trends towards lower tar cigarettes and flavour capsule filters. The company is also expected to engage in more new product developments concerning packaging and pack design, especially in terms of products tailored for female and young...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco, Vapour Devices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Tobacco market;
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IMPERIAL TOBACCO GROUP PLC IN TOBACCO (SAUDI ARABIA)
LIST OF CONTENTS AND TABLES
Summary 1 Imperial Tobacco Group Plc: Key Facts
Summary 2 Imperial Tobacco Group Plc: Competitive Position 2014
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