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Saudi Industrial Detergents Co is attempting to make its presence felt in the fiercely competitive home care market, largely occupied by multinationals. It aims to do so by targeting the middle to lower class segment of the population by offering value-added, low cost products, yet not compromising greatly on quality. The company aims to continue focusing on new product developments in order to retain its customers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Saudi Industrial Detergents Co (SIDCO): Key Facts
Company Background
Competitive Positioning
Summary 2 Saudi Industrial Detergents Co (SIDCO): Competitive Position 2014

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