National Fertilizer is expected to continue to focus mainly on fertilisers during the forecast period. The company may struggle to maintain its share in home care, meanwhile, with consumers increasingly trading up to the leading brands in this area. The company plans to invest in advertising in Saudi Arabia during the forecast period in order to boost brand awareness, however, and its low prices and wide range will ensure an ongoing appeal to low-income consumers in the country.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Summary 1 National Fertilizer Co Ltd: Key Facts
Summary 2 National Fertilizer Co Ltd: Competitive Position 2012
Saudi Arabia Infrastructure Report
BMI View: We significantly downgraded our short-term outlook for the Saudi
Arabian construction sector on the back of liquidity in the market severely
drying up, following a reduction in government spending. Beyond 2016 the goals
of Vision 2030 will be key to opening up the infrastructure market with the
potential of private investment
Saudi Arabia Pharmaceuticals and Healthcare Report
BMI View: The combined value of Saudi Arabia's pharmaceutical and healthcare
markets is the largest in the Middle East and Africa region. The Kingdom's
National Transformation Program, a key part of Vision 2030, reinstates the
government's commitment to improving healthcare provision in the country.
Nonetheless, the rising burden of non
Saudi Arabia Petrochemicals Report
The Saudi government is targeting national petrochemicals output of 115mn
tonnes in 2016, which represents a 46% increase since 2013. There are 26
petrochemicals projects under construction at a cost of USD15bn while another 42
are planned over the next five years at an estimated cost of USD46bn. However,
there is the ongoing threat fro