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Tissue and hygiene in Saudi Arabia continues to perform well, showing healthy growth rates among all categories. Growing hygiene concerns, high birth rates in the country and retailing industry growth, were the main drivers of sales growth in 2015. The increasing number of women joining the workforce also played an important role in fuelling the growth of tissue and hygiene products such as nappies/diapers/pants, sanitary protection and others.

Tissue and Hygiene in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TISSUE AND HYGIENE IN SAUDI ARABIA

Executive Summary
Tissue and Hygiene Industry Shows Growth in 2015
Growing Health and Hygiene Awareness Boosts Demand for Tissue and Hygiene
Modern Products Co Retains Its Leading Position in Tissue and Hygiene
Modern Grocery Retailers Continues To Lead Sales of Tissue and Hygiene
Tissue and Hygiene Is Expected To Show Healthy Growth Over the Forecast Period
Key Trends and Developments
Growing Health and Hygiene Awareness Benefits Tissue and Hygiene Industry
Empowering Women To Join the Workforce Continues To Impact Sales Growth
the Growth of Grocery Retailers in Saudi Arabia Impacts the Industry
Market Indicators
Table 1 Birth Rates 2010-2015
Table 2 Infant Population 2010-2015
Table 3 Female Population by Age 2010-2015
Table 4 Total Population by Age 2010-2015
Table 5 Households 2010-2015
Table 6 Forecast Infant Population 2015-2020
Table 7 Forecast Female Population by Age 2015-2020
Table 8 Forecast Total Population by Age 2015-2020
Table 9 Forecast Households 2015-2020
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Modern Products Co in Tissue and Hygiene (saudi Arabia)
Strategic Direction
Key Facts
Summary 2 Modern Products Co: Key Facts
Competitive Positioning
Summary 3 Modern Products Co: Competitive Position 2015
Olayan Kimberly-Clark Arabia Co in Tissue and Hygiene (saudi Arabia)
Strategic Direction
Summary 4 Olayan Kimberly-Clark Arabia Co: Key Facts
Competitive Positioning
Summary 5 Olayan Kimberly-Clark Arabia Co: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2010-2015
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2013-2015
Table 22 Sales of Away-From-Home Wipers through Business/Industry by Format: % Value 2014-2015
Table 23 Sales of Away-From-Home Wipers through Horeca by Format: % Value 2014-2015
Table 24 Sales of Away-From-Home Wipers through Hospitals/Healthcare by Format: % Value 2014-2015
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2010-2015
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2015
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Category Data
Table 29 Retail Sales of Incontinence by Category: Value 2010-2015
Table 30 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
Table 31 NBO Company Shares of Retail Incontinence: % Value 2011-2015
Table 32 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
Table 33 Forecast Retail Sales of Incontinence by Category: Value 2015-2020
Table 34 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 35 Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015
Table 37 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015
Table 38 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015
Table 39 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 42 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 43 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 44 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 45 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 46 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Retail Sales of Wipes by Category: Value 2010-2015
Table 48 Retail Sales of Wipes by Category: % Value Growth 2010-2015
Table 49 NBO Company Shares of Retail Wipes: % Value 2011-2015
Table 50 LBN Brand Shares of Retail Wipes: % Value 2012-2015
Table 51 Forecast Retail Sales of Wipes by Category: Value 2015-2020
Table 52 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Retail Sales of Tissue by Category: Value 2010-2015
Table 54 Retail Sales of Tissue by Category: % Value Growth 2010-2015
Table 55 Retail Sales of Toilet Paper by Wet vs Dry: % Value 2010-2015
Table 56 NBO Company Shares of Retail Tissue: % Value 2011-2015
Table 57 LBN Brand Shares of Retail Tissue: % Value 2012-2015
Table 58 Forecast Retail Sales of Tissue by Category: Value 2015-2020
Table 59 Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020

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