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National Detergent Co, although still present in the home care market of Saudi Arabia, is struggling to keep up with massive competition it faces from international and local players. The company has not yet focused on streamlining its distribution strategy which has led to its brands’ unavailability in many channels. It may however, seek to strengthen its position by focusing more on improving its distribution strategy as well as giving promotional support to its products, over the forecast...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 National Detergent Co: Key Facts
Company Background
Competitive Positioning
Summary 2 National Detergent Co: Competitive Position 2014

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