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Saudi Arabia continued to be severely affected by the MERS-CoV virus during 2014. By October 2014, 796 cases had been diagnosed, with 338 deaths. There has been an increased focus on overall hygiene practices at homes as well as in public places. The Government, in an effort to control the outbreak, is actively campaigning to use masks, sanitisers as well as surface disinfectants. The general public are also fearful of this outbreak and have stepped up their hygiene practices. This has led to...

Surface Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2009-2014
Table 2 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Surface Care: % Value 2010-2014
Table 6 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 9 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Abu Dawood Industrial Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Abu Dawood Industrial Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Abu Dawood Industrial Co: Competitive Position 2014
Modern Products Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 3 Modern Products Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Modern Products Co: Competitive Position 2014
National Detergent Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 5 National Detergent Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 National Detergent Co: Competitive Position 2014
Saudi Industrial Detergents Co (sidco) in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 7 Saudi Industrial Detergents Co (SIDCO): Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Saudi Industrial Detergents Co (SIDCO): Competitive Position 2014
Wafir Factory for Industrial Detergents in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 9 Wafir Factory For Industrial Detergents: Key Facts
Company Background
Production
Private Label
Summary 10 Wafir Factory For Industrial Detergents: Private Label Portfolio
Executive Summary
Home Care Shows Healthy Performance Backed by Strong Promotions
Hygiene Concerns Amidst Growing Number of Epidemics
Multinationals Maintain Their Edge Over Local Competitors
Supermarkets and Hypermarkets Lead Sales
Home Care Growth Expected To More Than Double During the Forecast Period
Key Trends and Developments
Strong Performance of Home Care Amidst Growing Hygiene Concerns
Modern Grocery Format Growth Encourages In-store Promotions
Digital Communication Gaining Ground
Market Indicators
Table 11 Households 2009-2014
Market Data
Table 12 Sales of Home Care by Category: Value 2009-2014
Table 13 Sales of Home Care by Category: % Value Growth 2009-2014
Table 14 NBO Company Shares of Home Care: % Value 2010-2014
Table 15 LBN Brand Shares of Home Care: % Value 2011-2014
Table 16 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 17 Distribution of Home Care by Format: % Value 2009-2014
Table 18 Distribution of Home Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Home Care by Category: Value 2014-2019
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 11 Research Sources


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