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The continuous increase of health and hygiene awareness in Saudi Arabia is provisioned by governmental efforts through educational campaigns on methods of protection against seasonal epidemics. Additionally, Saudi Arabia has continued to be affected by Middle East Respiratory Syndrome – Coronavirus (MERS-CoV). According to the Ministry of Health, there were 183 additional cases of MERS-CoV, including 45 deaths, reported from 1 January to 13 October 2016. This has led to an increase in the use of

Surface Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN SAUDI ARABIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Abu Dawood Industrial Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Abu Dawood Industrial Co: Key Facts
Competitive Positioning
Summary 2 Abu Dawood Industrial Co: Competitive Position 2016
Arabian Trading Supplies in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 3 Arabian Trading Supplies: Key Facts
Competitive Positioning
Summary 4 Arabian Trading Supplies: Competitive Position 2016
Saudi Industrial Detergents Co (sidco) in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 5 Saudi Industrial Detergents Co (Sidco): Key Facts
Competitive Positioning
Summary 6 Saudi Industrial Detergents Co (Sidco): Competitive Position 2016
Executive Summary
Promotion and Marketing Activities Endorse Healthy Growth
International Brands Dominate Over Local Brands
Premiumisation and Product Upgrade - A Key Trend in Home Care
Internet Retailing Introduced by Leading Local Supermarkets and Hypermarkets
Home Care To Grow Aggressively Over the Forecast Period
Key Trends and Developments
New Formats of Detergent Slowly Penetrate Saudi Arabia
Rapid Modernisation and Digitalisation of Distribution Channels
Home Care Companies Differentiate Their Premium Product Lines
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 7 Research Sources

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