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Among Saudi Arabians’ long-established habits and traditions is the importance of keeping their homes fragrant through the use of various air fresheners from traditional incense to standard spray/aerosol air fresheners. Since they are well known for their hospitality, as they invite their families and friends over on a regular basis, the smell of their homes is an essential. They use it to remove unpleasant odours and emit fragrance all over the house including restrooms, dining rooms, living ro

Air Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

AIR CARE IN SAUDI ARABIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Abu Dawood Industrial Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Abu Dawood Industrial Co: Key Facts
Competitive Positioning
Summary 2 Abu Dawood Industrial Co: Competitive Position 2016
Arabian Trading Supplies in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 3 Arabian Trading Supplies: Key Facts
Competitive Positioning
Summary 4 Arabian Trading Supplies: Competitive Position 2016
Saudi Industrial Detergents Co (sidco) in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 5 Saudi Industrial Detergents Co (Sidco): Key Facts
Competitive Positioning
Summary 6 Saudi Industrial Detergents Co (Sidco): Competitive Position 2016
Executive Summary
Promotion and Marketing Activities Endorse Healthy Growth
International Brands Dominate Over Local Brands
Premiumisation and Product Upgrade - A Key Trend in Home Care
Internet Retailing Introduced by Leading Local Supermarkets and Hypermarkets
Home Care To Grow Aggressively Over the Forecast Period
Key Trends and Developments
New Formats of Detergent Slowly Penetrate Saudi Arabia
Rapid Modernisation and Digitalisation of Distribution Channels
Home Care Companies Differentiate Their Premium Product Lines
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 7 Research Sources

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