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Homeshopping in Saudi Arabia continues to face intense competition from store-based retailing, which is growing at a rapid pace in the country. Leading homeshopping players such as Citruss TV continue to enjoy healthy margins, however, and they regularly introduce new products and services to an expanding customer base. The consumer base for direct selling continues to grow due to the wider variety of unique product options available compared with bricks-and-mortar stores. This has had a positive effect on current value growth rates in homeshopping, with the 11% growth recorded in the channel in 2016 two percentage points higher than the 9% growth registered in 2015. Understanding of the concept of homeshopping has been increasing in the country due to higher awareness of the quality and affordability of products advertised on satellite television channels. Value sales in the channel have also benefited from the regular use of special offers and sales promotions such as Citruss TV’s Golden Deal, which offers consumers considerable discounts, with special guest hosts such as Arab chef Manal Al Alem, who gives cooking presentations while showcasing her line of non-stick cookware.

Homeshopping in Saudi Arabia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Healthcare Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear through Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homeshopping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HOMESHOPPING IN SAUDI ARABIA

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Homeshopping by Category: Value 2011-2016
Table 2 Homeshopping by Category: % Value Growth 2011-2016
Table 3 Homeshopping GBO Company Shares: % Value 2012-2016
Table 4 Homeshopping GBN Brand Shares: % Value 2013-2016
Table 5 Homeshopping Forecasts by Category: Value 2016-2021
Table 6 Homeshopping Forecasts by Category: % Value Growth 2016-2021
Executive Summary
Retailing Maintained Moderate Performance in 2016
Increase of Digital Retailing Boosting Sales
Non-grocery Specialists Continues To Outperform Grocery Retailers
Domestic Players Continue To Dominate Retailing in 2016
Moderate Growth Expected in Retailing Over the Forecast Period
Key Trends and Developments
Economic Slowdown Has Evident Negative Effect on Retailing
Rising Internet Penetration Continues To Drive Value Sales in Retailing
Demand for International Retail Brands Increases at Home
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Market Data
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 9 Sales in Store-based Retailing by Channel: Value 2011-2016
Table 10 Store-based Retailing Outlets by Channel: Units 2011-2016
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 13 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 20 Retailing GBO Company Shares: % Value 2012-2016
Table 21 Retailing GBN Brand Shares: % Value 2013-2016
Table 22 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 23 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 25 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 33 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
Table 34 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
Table 35 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 41 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
Summary 2 Research Sources

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