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The number of women in the workforce in Saudi Arabia increased by 48% between 2010 and 2016 due to the Nitaqat programme. The programme was launched to encourage private companies to employ citizens and reduce unemployment rates in the Kingdom. Other social and economic factors include the increasing number of divorces, late marriages, extending the duration between births from one to two years, education and the high cost of living. Alongside these social and economic factors, women are paying...

Sanitary Protection in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
SANITARY PROTECTION IN SAUDI ARABIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Modern Products Co in Tissue and Hygiene (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Modern Products Co: Key Facts
Competitive Positioning
Summary 2 Modern Products Co: Competitive Position 2016
Olayan Kimberly-Clark Arabia Co in Tissue and Hygiene (saudi Arabia)
Strategic Direction
Key Facts
Summary 3 Olayan Kimberly-Clark Arabia Co: Key Facts
Competitive Positioning
Summary 4 Olayan Kimberly-Clark Arabia Co: Competitive Position 2016
Executive Summary
Promotional Activities Aid Healthy Growth
the Growing Number of Epidemics Increases Health- and Hygiene-awareness
Modern Products Co Remains the Leading Company for Tissue and Hygiene
Internet Retailing Is Introduced by Leading Local Supermarkets and Hypermarkets
Tissue and Hygiene Is Set To Grow Over the Forecast Period
Key Trends and Developments
Rising Health-awareness Accelerates Changes in Hygiene Habits
Digital Communications Are Gaining in Importance
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources
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