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Women are becoming more empowered in Saudi Arabia, and the number of women joining the workforce is increasing every year. They are gaining more knowledge and becoming more aware of health and hygiene issues. This has positively impacted the category of sanitary protection, as women are paying more attention to their appearance and personal hygiene and, hence, demanding more convenient products such as pantyliners and ultra-thin towels that they consider provide them with the optimum comfort for

Sanitary Protection in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SANITARY PROTECTION IN SAUDI ARABIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Modern Products Co in Tissue and Hygiene (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Modern Products Co: Key Facts
Competitive Positioning
Summary 2 Modern Products Co: Competitive Position 2015
Olayan Kimberly-Clark Arabia Co in Tissue and Hygiene (saudi Arabia)
Strategic Direction
Summary 3 Olayan Kimberly-Clark Arabia Co: Key Facts
Competitive Positioning
Summary 4 Olayan Kimberly-Clark Arabia Co: Competitive Position 2015
Executive Summary
Tissue and Hygiene Industry Shows Growth in 2015
Growing Health and Hygiene Awareness Boosts Demand for Tissue and Hygiene
Modern Products Co Retains Its Leading Position in Tissue and Hygiene
Modern Grocery Retailers Continues To Lead Sales of Tissue and Hygiene
Tissue and Hygiene Is Expected To Show Healthy Growth Over the Forecast Period
Key Trends and Developments
Growing Health and Hygiene Awareness Benefits Tissue and Hygiene Industry
Empowering Women To Join the Workforce Continues To Impact Sales Growth
the Growth of Grocery Retailers in Saudi Arabia Impacts the Industry
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources

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